Entrepreneurship : Starting and Operating a Small Business,9780132366007

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Entrepreneurship : Starting and Operating a Small Business

by Mariotti, Steve; Glackin, Caroline

Edition:

2nd

ISBN13:

9780132366007

ISBN10:

0132366002

Format:

Paperback

Pub. Date:

1/1/2010

Publisher(s):

Prentice Hall

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This is the 2nd edition with a publication date of 1/1/2010.

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Summary

Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business. An excellent resource for anyone looking to start their own small business!


Entrepreneurs Recognize Opportunities
Create Business From Opportunity: The Economics of One Unit
Business Plan Section
Who Are Your Customers? (And Why Should They Buy From You?)
What Is Marketing? Analyzing Customers And Your Market
Developing The Right Marketing Mix
Smart Selling And Effective Customer Service
Business Plan Section
Show Me The Money!: How To Track Costs and Find Financing
Tracking Fixed and Variable Costs
Using An Income Statement To Guide A Business
Financing Strategy: Borrow Debt or Sell Equity?
Cash Flow: The Lifeblood Of A Business
Business Plan Section
Operating a Small Business Effectively
Choosing Legal Structures And Distribution Channels
Effective Leadership: Managing Resources And Employees
Business Plan Section
What You Need to Know to Grow
Raising Capital: Tracking Debt And Equity On The Balance Sheet
Replication And Harvesting: Cashing In On Your Brand
Investing For a Secure Future
Business Plan Section
100 Business Ideas
Math for Entrepreneurs
Resources for Entrepreneurs
Glossary
Accounting Journal Distribution Guide
Sample Student Business Plan
Using the BizBuilder CD
Using Business Plan Pro
Business Plan for Venture Magazine
Table of Contents provided by Publisher. All Rights Reserved.

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