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Table of Contents
UNIT I: ENTREPRENEURIAL PATHWAYS
1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
The Honest Tea Business Plan
3. Creating Business from Opportunity
Unit I Case Study: Nicole Miller Company
UNIT II: INTEGRATED MARKETING
4. Exploring Your Market
5. Developing the Right Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
Unit II Case Study: Ken Done Studios
UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statements to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy: Debt, Equity, or Both?
Unit III: Case Study: FASTSIGNS
UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership and Ethical Practices
Unit III: Case Study: Mo's Chowder
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand
Unit IV: Case Study: Avocent
APPENDIX I: HONEST TEA SAMPLE BUSINESS PLAN–ANNOTATED
APPENDIX II: SAMPLE STUDENT BUSINESS PLAN
APPENDIX III: BIZBUILDER BUISINESS PLAN
APPENDIX IV: RESOURCES FOR ENTREPRENEURS
APPENDIX V: USEFUL FORMULAS AND EQUATIONS
APPENDIX VI: ACCOUNTING JOURNAL DISTRIBUTION GUIDE
APPENDIX VII: USING BUSINESS PLAN PRO®
APPENDIX VIII: GLOSSARY