Decision to Become an Entrepreneur | |
Introduction to Entrepreneurship | |
Developing Successful Business Ideas | |
Recognizing Opportunities and Generating Ideas | |
Feasibility Analysis | |
Writing a Business Plan | |
Industry and Competitor Analysis | |
Developing an Effective Business Model | |
Moving From an Idea to An Entrepreneurial Firm | |
Preparing the Proper Ethical and Legal Foundation | |
Assessing a New Ventures Financial Strength and Viability | |
Building a New Venture Team | |
Getting Financing or Funding | |
Managing and Growing an Entrepreneurial Firm | |
Unique Marketing Issues | |
The Importance of Intellectual Property | |
Planning for and Evaluating the Challenges of Growth | |
Strategies for Firm Growth | |
Franchising Case | |
Appendix | |
Glossary | |
Name Index | |
Subject Index | |
Company Index | |
Photo Credits | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.