Entrepreneurship : Successfully Launching New Ventures

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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 1/1/2010
  • Publisher: Prentice Hall
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This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process particularly opportunity recognition and feasibility analysis.A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and Growing an Entrepreneurial Firm.For venture capitalists, investor groups, or business incubators (for-profit and not-for-profit) to distribute to their client companies; and of particular help to technology companies.

Table of Contents

Decision to Become an Entrepreneur
Introduction to Entrepreneurship
Developing Successful Business Ideas
Recognizing Opportunities and Generating Ideas
Feasibility Analysis
Writing a Business Plan
Industry and Competitor Analysis
Developing an Effective Business Model
Moving From an Idea to An Entrepreneurial Firm
Preparing the Proper Ethical and Legal Foundation
Assessing a New Ventures Financial Strength and Viability
Building a New Venture Team
Getting Financing or Funding
Managing and Growing an Entrepreneurial Firm
Unique Marketing Issues
The Importance of Intellectual Property
Planning for and Evaluating the Challenges of Growth
Strategies for Firm Growth
Franchising Case
Name Index
Subject Index
Company Index
Photo Credits
Table of Contents provided by Publisher. All Rights Reserved.

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