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Entrepreneurship: Launching New Ventures introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.
Table of Contents
Part 1: Decision to Become an Entrepreneur Chapter 1: Introduction to Entrepreneurship Part 2: Developing Successful Business Ideas Chapter 2: Recognizing Opportunities and Generating Ideas Chapter 3: Feasibility Analysis Chapter 4: Writing a Business Plan Chapter 5: Industry and Competitor Analysis Chapter 6: Developing an Effective Business Model Part 3: Moving from an Idea to an Entrepreneurial Firm Chapter 7: Preparing the Proper Ethical and Legal Foundation Chapter 8: Assessing a New Venture’s Financial Strength and Viability Chapter 9: Building a New-Venture Team Chapter 10: Getting Financing or Funding Part 4: Managing and Growing an Entrepreneurial Firm Chapter 11: Unique Marketing Issues Chapter 12: The Importance of Intellectual Property Chapter 13: Preparing for and Evaluating the Challenges of Growth Chapter 14: Strategies for Firm Growth Chapter 15: Franchising