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Entrepreneurship : Successfully Launching New Ventures,9780132555524
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Entrepreneurship : Successfully Launching New Ventures

by ;
Edition:
4th
ISBN13:

9780132555524

ISBN10:
0132555522
Format:
Hardcover
Pub. Date:
10/17/2011
Publisher(s):
Prentice Hall
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Summary

Entrepreneurship: Launching New Ventures introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

Table of Contents

Part 1: Decision to Become an Entrepreneur
Chapter 1: Introduction to Entrepreneurship
Part 2: Developing Successful Business Ideas
Chapter 2: Recognizing Opportunities and Generating Ideas
Chapter 3: Feasibility Analysis
Chapter 4: Writing a Business Plan
Chapter 5: Industry and Competitor Analysis
Chapter 6: Developing an Effective Business Model
Part 3: Moving from an Idea to an Entrepreneurial Firm
Chapter 7: Preparing the Proper Ethical and Legal Foundation
Chapter 8: Assessing a New Venture’s Financial Strength and Viability
Chapter 9: Building a New-Venture Team
Chapter 10: Getting Financing or Funding
Part 4: Managing and Growing an Entrepreneurial Firm
Chapter 11: Unique Marketing Issues
Chapter 12: The Importance of Intellectual Property
Chapter 13: Preparing for and Evaluating the Challenges of Growth
Chapter 14: Strategies for Firm Growth
Chapter 15: Franchising 


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