9780136083535

Entrepreneurship : Successfully Launching New Ventures

by ;
  • ISBN13:

    9780136083535

  • ISBN10:

    0136083536

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 7/22/2009
  • Publisher: Prentice Hall
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Summary

Entrepreneurship: Launching New Ventures, 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture’s Financial Strength and Viability; Building a New Venture Team; Getting Financing or Funding; Unique Marketing Issues; The Importance of Intellectual Property; Preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth; Franchising

For readers interested in starting an entrepreneurial venture in today’s market.

Table of Contents

Part 1   Decision to Become an Entrepreneur
    Chapter 1   Introduction to Entrepreneurship     
Part 2   Developing Successful Business Ideas
    Chapter 2   Recognizing Opportunities and Generating Ideas   
    Chapter 3   Feasibility Analysis   
    Chapter 4   Writing a Business Plan   
    Chapter 5   Industry and Competitor Analysis   
    Chapter 6   Developing an Effective Business Model     
Part 3   Moving From an Idea to An Entrepreneurial Firm     
    Chapter 7   Preparing the Proper Ethical and Legal Foundation   
    Chapter 8   Assessing a New Venture’s Financial Strength and Viability   
    Chapter 9   Building a New Venture Team   
    Chapter 10   Getting Financing or Funding   
Part 4   Managing and Growing an Entrepreneurial Firm     
    Chapter 11   Unique Marketing Issues   
    Chapter 12   The Importance of Intellectual Property   
    Chapter 13   Preparing for and Evaluating the Challenges of Growth   
    Chapter 14   Strategies for Firm Growth   
    Chapter 15   Franchising    

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Customer Reviews

Excellent August 3, 2011
by
Unlike many textbooks this one does not put you to sleep. We used this textbook in our Entrprenueurship class. It explains it in easy to understand verbage and the case studies reinforce the point. This text book is well put together and is actually entertaining to read. It has good examples and is very organized.
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Entrepreneurship Successfully Launching New Adventures July 6, 2011
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Hardbound book with slight corner wear and a few notes written that will not affect use as a textbook
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Entrepreneurship : Successfully Launching New Ventures: 4.5 out of 5 stars based on 2 user reviews.

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