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This is the 7th edition with a publication date of 4/3/2006.
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Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.
Table of Contents
|Entrepreneurship in the Twenty First Century|
|The Revolutionary Impact of Entrepreneurship|
|The Evolutionary Development of Entrepreneurship|
|Corporate Entrepreneurship: Developing the Entrepreneurial Mindset in Organizations|
|The Entrepreneurial Perspective|
|The Entrepreneurial Mindset in Individuals|
|Creativity and Innovation|
|Developing the Entrepreneurial Plan|
|Assessment of Entrepreneurial Opportunities|
|Environmental Assessment of Entrepreneurial Ventures|
|Marketing Research for Entrepreneurial Ventures|
|Financial Preparation for Entrepreneurial Ventures|
|Developing an Effective Business Plan|
|Initiating Entrepreneurial Ventures|
|Legal Structures for Entrepreneurial Ventures|
|Legal Issues Impacting Entrepreneurial Ventures|
|Sources of Capital for Entrepreneurial Ventures|
|Growth and Development Of Entrepreneurial Ventures|
|Strategic Planning for Emerging Ventures|
|Managing Entrepreneurial Growth|
|Valuation of Entrepreneurial Ventures|
|Harvesting the Entrepreneurial Venture|
|Table of Contents provided by Publisher. All Rights Reserved.|