9781472590695

Epica Book 28: Creative Communications

  • ISBN13:

    9781472590695

  • ISBN10:

    1472590694

  • Format: Hardcover
  • Copyright: 11/5/2015
  • Publisher: Ava Pub Sa

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.

Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.

Author Biography

The Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica's aim is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.

Table of Contents

Introduction

Foreword
2013 Winners
The Jury
Awards Ceremony
Annual Report

Grand Prix 2013
Midttrafik, “Back on the Bus”
McDonald's, “Great Coffee”
The Microloan, “Small Change”
Troy Public Library, “Burn After Reading”

Food & Drink
Consumer Services
Household Products and Services
Public Interest
Health and Beauty
Automotive
Media and Entertainment
Business to Business and Corporate
Radio
Direct Marketing
Media Usage
Branded Content
PR and Promotions
Craft and Imagery
Design
Interactive
Integrated

Index

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