9780470542118

ESPN - The Company : The Story and Lessons Behind the Most Fanatical Brand in Sports

by ;
  • ISBN13:

    9780470542118

  • ISBN10:

    047054211X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 9/8/2009
  • Publisher: Wiley

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace.The best organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. Sweat isn't just on the screen at ESPN, it's a part of the everyday hard work at the company.Readers will learn about: The engaging beginning of ESPN- from underated startup to major industry player The strength of the sports-fanatic corporate culture at ESPN. Innovative leadership that blurs the lines between work and play. Expansion of the brand Insider storiesThis book explores the dedication to excellence, and most importantly sports, that makes ESPN a success.

Author Biography

Anthony F. Smith is cofounder and the Managing Director of Leadership Research Institute, recognized as one of the leading management consulting firms in the world. He has been an active consultant for over twenty years in the areas of organizational change and assessment, team building, executive coaching and development, and leadership training and design. Smith has served clients in a variety of fields, including American Express, the National Football League, Coca-Cola, Goldman Sachs, the National Geographic Society, The Walt Disney Company, Deutsche Bank, and ESPN. His writing has appeared in several publications, including BusinessWeek, the Economist, and Investor's Business Daily, and he is the author of the critically acclaimed book The Taboos of Leadership.

Keith Hollihan is a writer who has collaborated with Smith and many other top business and leadership experts on books and articles covering a wide range of issues that leaders face today. He is the coauthor of the bestseller Everybody Wins and The End of Energy Obesity, both published by Wiley.

Table of Contents

Acknowledgments
Introduction: The Biggest Business Story in Sports
Turning Fanatics into Fans
Think Like an Incumbent, Act Like a Challenger
The Right Leader at the Right Time
Create Your Own Game
Expand the Brand
Playing Well With Others
Blow the Whistle, Spot the Ball
Are You Having Fun?
Notes
References
About the Author
Index
Table of Contents provided by Publisher. All Rights Reserved.

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