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Essentials of Business Communication

by
Edition:
1st
ISBN13:

9780538871631

ISBN10:
0538871636
Pub. Date:
7/7/1997
Publisher(s):
South-Western College Pub
List Price: $63.95
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Summary

This workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) a self-teaching grammar/ mechanics handbook. Chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues, including Internet and E-mail communication, diversity and ethics. Coverage of nonverbal communication has also been increased, with a new chapter on employment interviewing.

Table of Contents

Unit 1 Laying Communication Foundations 2(48)
1 Facing Today's Communication Challenges
2(22)
2 Nonverbal, Listening, and Speaking Skills
24(26)
Unit 2 Developing Writing Tools 50(40)
3 Developing Basic Writing Techniques
50(18)
4 Applying Advanced Writing Techniques
68(22)
Unit 3 Communicating Routine Messages 90(74)
5 Memorandums and E-mail
90(26)
6 Letters That Make Routine Requests
116(22)
7 Letters That Respond Positively
138(26)
Unit 4 Conveying Negative, Persuasive, and Special Messages 164(72)
8 Letters and Memos That Carry Negative News
164(26)
9 Letters and Memos That Persuade
190(26)
10 Goodwill and Special Messages
216(20)
Unit 5 Reporting Data 236(64)
11 Informal Reports
236(26)
12 Proposals and Formal Reports
262(38)
Unit 6 Communicating for Employment 300
13 The Job Search, Resumes, and Cover Letters
300(30)
14 Employment Interviewing and Follow-up Messages
330


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