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Essentials of Business Communication,9780324013627
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Essentials of Business Communication

by
Edition:
5th
ISBN13:

9780324013627

ISBN10:
0324013620
Format:
Paperback
Pub. Date:
7/10/2000
Publisher(s):
South-Western College Pub
List Price: $131.00
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Summary

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.

Table of Contents

UNIT I Laying Communication Foundations 1(28)
Facing Today's Communication Challenges
2(27)
UNIT II Developing Writing Skills 29(72)
Writing for Business Audiences
30(26)
Improving Writing Techniques
56(26)
Revising and Proofreading Business Messages
82(19)
UNIT III Routine Business Messages 101(64)
Memorandums and E-Mail
102(32)
Routine Letters
134(31)
UNIT IV Negative, Persuasive, and Special Messages 165(80)
Negative Messages
166(28)
Letters and Memos That Persuade
194(28)
Goodwill and Special Messages
222(23)
UNIT V Reporting Data 245(104)
Informal Reports
246(30)
Proposals and Formal Reports
276(42)
Oral Presentations, Meetings, and Telephone Communication
318(31)
UNIT VI Communicating for Employment 349(41)
The Job Search, Resumes, and Cover Letters
350(40)
Employment Interviewing and Follow-Up Messages
390


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