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Essentials of Business Communication,9780324233643

Essentials of Business Communication



Pub. Date:
Cengage Learning
List Price: $129.95

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What version or edition is this?
This is the 6th edition with a publication date of 1/12/2004.
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This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Table of Contents

Laying Communication Foundations
Building Your Career Success with Communication Skills
The Writing Process
Creating Business Messages
Improving Writing Techniques
Revising and Proofreading Business Messages
Corresponding At Work
E-Mail and Memorandums
Direct Letters and Goodwill Messages
Persuasive Messages
Negative Messages
Reporting Workplace Data
Informal Reports
Proposals and Formal Reports
Developing Speaking And Technology Skills
Communicating in Person, in Meetings, by Telephone, and Digitally
Making Oral Presentations
Employment Communication
The Job Search, RTsumTs, and Job Application Messages
Employment Interviewing and Follow-Up Messages
Reference Guide to Document Formats
Correction Symbols and Proofreading Marks
Documentation Formats. Grammar Mechanics Handbook
Key to Grammar Mechanics Checkups
Table of Contents provided by Publisher. All Rights Reserved.

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