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Essentials of Business Communication
by Guffey,Mary EllenEdition:
6th
ISBN13:
9780324233643
ISBN10:
0324233647
Format:
Paperback
Pub. Date:
1/12/2004
Publisher(s):
Cengage Learning
List Price: $128.33
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Summary
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Table of Contents
| Laying Communication Foundations | |
| Building Your Career Success with Communication Skills | |
| The Writing Process | |
| Creating Business Messages | |
| Improving Writing Techniques | |
| Revising and Proofreading Business Messages | |
| Corresponding At Work | |
| E-Mail and Memorandums | |
| Direct Letters and Goodwill Messages | |
| Persuasive Messages | |
| Negative Messages | |
| Reporting Workplace Data | |
| Informal Reports | |
| Proposals and Formal Reports | |
| Developing Speaking And Technology Skills | |
| Communicating in Person, in Meetings, by Telephone, and Digitally | |
| Making Oral Presentations | |
| Employment Communication | |
| The Job Search, RTsumTs, and Job Application Messages | |
| Employment Interviewing and Follow-Up Messages | |
| Reference Guide to Document Formats | |
| Correction Symbols and Proofreading Marks | |
| Documentation Formats. Grammar Mechanics Handbook | |
| Key to Grammar Mechanics Checkups | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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