CART

(0) items

Essentials of Business Communication,9780324313925
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Essentials of Business Communication

by
Edition:
7th
ISBN13:

9780324313925

ISBN10:
0324313926
Format:
Paperback
Pub. Date:
1/24/2006
Publisher(s):
Cengage Learning
List Price: $245.66

Buy Used Textbook

(Recommended)
Usually Ships in 2-3 Business Days
U9780324313925
$171.96

eTextbook

Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Windows Devices
  • Mac Devices

 
Duration
Price
$49.49

Rent Textbook

We're Sorry
Sold Out

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $0.99
See Prices

Questions About This Book?

What version or edition is this?
This is the 7th edition with a publication date of 1/24/2006.
What is included with this book?
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.

Related Products


  • Essentials of Business Communication
    Essentials of Business Communication
  • Essentials Of Business Communication
    Essentials Of Business Communication
  • Essentials of Business Communication
    Essentials of Business Communication
  • Essentials of Business Communication
    Essentials of Business Communication
  • Essentials of Business Communication (with Premium Website Printed Access Card)
    Essentials of Business Communication (with Premium Website Printed Access Card)
  • Essentials of Business Communication (with www. meguffey. com Printed Access Card)
    Essentials of Business Communication (with www. meguffey. com Printed Access Card)
  • Essentials of Business Communication (with www.meguffey.com Printed Access Card)
    Essentials of Business Communication (with www.meguffey.com Printed Access Card)
  • Essentials of Business Communication , 8th Edition
    Essentials of Business Communication , 8th Edition
  • Essentials of Business Communication/Infotrac College Edition
    Essentials of Business Communication/Infotrac College Edition
  • PKG ESSENTIALS BUS COMMUNICATION W/BUS COMM CD MOD 3
    PKG ESSENTIALS BUS COMMUNICATION W/BUS COMM CD MOD 3
  • WebTutor on Blackboard Instant Access Code for Guffey's Essentials of Business Communication
    WebTutor on Blackboard Instant Access Code for Guffey's Essentials of Business Communication
  • WebTutor on WebCT Instant Access Code for Guffey's Essentials of Business Communication
    WebTutor on WebCT Instant Access Code for Guffey's Essentials of Business Communication




Summary

This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.

Table of Contents

UNIT 1 LAYING COMMUNICATION FOUNDATIONS
1(30)
Building Your Career Success With Communication Skills
2(29)
The Importance of Communication Skills to Your Career
2(6)
Examining the Communication Process
8(1)
Developing Better Listening Skills
9(3)
Improving Your Nonverbal Communication Skills
12(3)
Understanding How Culture Affects Communication
15(3)
Capitalizing on Workforce Diversity
18(3)
Summing Up and Looking Forward
21(1)
Critical Thinking
21(1)
Chapter Review
21(2)
Expand Your Learning With These Bonus Resources!
23(1)
Info Trac College Edition
23(1)
Activities and Cases
23(3)
Video Resources
26(1)
Career Success Starts With Communication Foundations
27(1)
Erasing Stereotypes: Zubi Advertising
27(1)
Grammar/Mechanics Checkup
27(1)
Grammar/Mechanics Challenge
28(1)
Communication Workshop: Technology
Using Job Boards to Learn About Employment Possibilities in Your Field
29(2)
UNIT 2 THE WRITING PROCESS
31(66)
Creating Business Messages
32(24)
The Basics of Business Writing
32(1)
The Writing Process for Business Messages and Oral Presentations
33(2)
Analyzing the Purpose and the Audience
35(2)
Anticipating the Audience
37(1)
Adapting to the Task and Audience
38(8)
Technology Improves Your Business Writing
46(1)
Summing Up and Looking Forward
47(1)
Critical Thinking
47(1)
Chapter Review
47(2)
Expand Your Learning With These Bonus Resources!
49(1)
Writing Improvement Exercises
49(3)
Activity
52(1)
Video Resource
52(1)
Grammar/Mechanics Checkup
52(1)
Grammar/Mechanics Challenge
53(1)
Communication Workshop: Career Skills
Sharpening Your Skills for Critical Thinking, Problem Solving, and Decision Making
54(2)
Improving Writing Techniques
56(24)
Researching to Collect Needed Information
56(2)
Organizing to Show Relationships
58(3)
Writing Effective Sentences
61(2)
Improving Writing Techniques
63(5)
Striving for Paragraph Coherence
68(1)
Composing the First Draft
69(1)
Summing Up and Looking Forward
70(1)
Critical Thinking
70(1)
Chapter Review
70(1)
Expand Your Learning With These Bonus Resources!
71(1)
Writing Improvement Exercises
72(4)
Activity
76(1)
Grammar/Mechanics Checkup
76(1)
Grammar/Mechanics Challenge
77(1)
Communication Workshop: Ethics
Using Ethical Tools to Help You Do the Right Thing
78(2)
Revising and Proofreading Business Messages
80(17)
Understanding the Process of Revision
80(1)
Concise Wording
81(6)
Understanding the Process of Proofreading
87(2)
Summing Up and Looking Forward
89(1)
Critical Thinking
89(1)
Chapter Review
89(1)
Writing Improvement Exercises
90(3)
Activity
93(1)
Grammar/Mechanics Checkup
93(1)
Grammar/Mechanics Challenge
94(1)
Communication Workshop: Technology
Using Word's Track Changes and Comment Features to Edit and Revise Documents
95(2)
UNIT 3 CORRESPONDING AT WORK
97(140)
E-Mail and Memorandums
98(36)
Applying the Writing Process to Produce Effective E-Mail Messages and Memos
98(3)
Analyzing the Structure and Format of E-Mail Messages and Memos
101(6)
Using E-Mail Smartly and Safely
107(5)
Writing Information and Procedure E-Mail Messages and Memos
112(2)
Writing Request and Reply E-Mail Messages and Memos
114(2)
Summing Up and Looking Forward
116(1)
Critical Thinking
116(1)
Chapter Review
117(1)
Writing Improvement Exercises
118(2)
Writing Coach---Request E-Mail
120(2)
Writing Improvement Cases
122(2)
Activities and Cases
124(5)
Video Resources
Smart E-Mail Messages and Memos Advance Your Career
129(1)
Innovation, Learning, and Communication: A Study of Yahoo
129(1)
Grammar/Mechanics Checkup
130(1)
Grammar/Mechanics Challenge
131(1)
Communication Workshop: Ethics
Whose Computer Is It Anyway?
132(2)
Direct Letters and Goodwill Messages
134(38)
Writing Effective Direct Business Letters
134(1)
Direct Requests for Information and Action
135(2)
Direct Claims
137(3)
Replies to Information Requests
140(1)
Adjustment Letters
141(5)
Letters of Recommendation
146(3)
Writing Winning Goodwill Messages
149(3)
Summing Up and Looking Forward
152(1)
Critical Thinking
152(1)
Chapter Review
152(1)
Writing Improvement Exercises
153(3)
Writing Coach---Direct Request Letter
156(2)
Writing Improvement Cases
158(2)
Activities and Cases
160(7)
Video Resources
Social Responsibility and Communication: Ben & Jerry's
167(1)
MeetingsAmerica
167(1)
Grammar/Mechanics Checkup
168(1)
Grammar/Mechanics Challenge
169(1)
Communication Workshop: Career Skills
Dr. Guffey's Guide to Business Etiquette and Workplace Manners
170(2)
Persuasive Messages
172(29)
Persuasive Requests
172(7)
Crafting Winning Sales Letters
179(5)
Summing Up and Looking Forward
184(1)
Critical Thinking
184(1)
Chapter Review
185(1)
Writing Coach---Favor Request
186(2)
Writing Improvement Exercises
188(1)
Writing Improvement Cases
189(1)
Activities and Cases
190(6)
Video Resource
Persuasion and Profitability: World Gym
196(1)
Grammar/Mechanics Checkup
196(2)
Grammar/Mechanics Challenge
198(1)
Communication Workshop: Ethics
Making Sure Your Sales Letters Are Legal
199(2)
Negative Messages
201(36)
Strategies for Delivering Bad News
201(4)
Techniques for Delivering Bad News Sensitively
205(5)
Refusing Routine Requests and Claims
210(3)
Breaking Bad News to Customers
213(4)
Breaking Bad News to Employees
217(1)
Ethics and the Indirect Strategy
218(2)
Summing Up and Looking Forward
220(1)
Critical Thinking
220(1)
Chapter Review
220(1)
Writing Improvement Exercises
221(2)
Writing Improvement Cases
223(1)
Writing Coach---Refusing a Favor Request
224(3)
Activities and Cases
227(6)
Video Resource
Negative News: DawnSign Press
233(1)
Grammar/Mechanics Checkup
234(1)
Grammar/Mechanics Challenge
235(1)
Communication Workshop: Multicultural Issues
Presenting Bad News in Other Cultures
236(1)
UNIT 4 REPORTING WORKPLACE DATA
237(78)
Informal Reports
238(29)
Understanding Report Basics
239(4)
Guidelines for Developing Informal Reports
243(5)
Six Kinds of Informal Reports
248(1)
Information Reports
249(1)
Progress Reports
249(2)
Justification/Recommendation Reports
251(2)
Feasibility Reports
253(1)
Minutes of Meetings
254(1)
Summaries
255(2)
Summing Up and Looking Forward
257(1)
Critical Thinking
257(1)
Chapter Review
257(2)
Writing Improvement Exercises
259(1)
Activities and Cases
259(4)
Grammar/Mechanics Checkup
263(1)
Grammar/Mechanics Challenge
264(1)
Communication Workshop: Collaboration
Laying the Groundwork for Team Writing Projects
265(2)
Proposals and Formal Reports
267(48)
Understanding Business Proposals
267(1)
Informal Proposals
268(4)
Formal Proposals
272(1)
Preparing to Write Formal Reports
272(1)
Researching Secondary Data
273(3)
Generating Primary Data
276(2)
Documenting Data
278(2)
Organizing and Outlining Data
280(3)
Illustrating Data
283(7)
Presenting the Final Report
290(12)
Summing Up and Looking Forward
302(1)
Critical Thinking
302(1)
Chapter Review
302(2)
Activities and Cases
304(7)
Grammar/Mechanics Checkup
311(1)
Grammar/Mechanics Challenge
312(1)
Communication Workshop: Technology
Trash or Treasure: Assessing the Quality of Web Documents
313(2)
UNIT 5 DEVELOPING SPEAKING AND TECHNOLOGY SKILLS
315(60)
Communicating in Person, in Meetings, by Telephone, and Digitally
316(28)
Improving Face-to-Face Workplace Communication
317(5)
Planning and Participating in Productive Business and Professional Meetings
322(6)
Improving Telephone, Cell Phone, and Voice Mail Skills
328(5)
Other Digital Communication Tools in the Workplace
333(2)
Summing Up and Looking Forward
335(1)
Critical Thinking
335(1)
Chapter Review
336(1)
Activities and Cases
337(3)
Grammar/Mechanics Checkup
340(1)
Grammar/Mechanics Challenge
341(1)
Communication Workshop: Career Skills
Eight Steps to Resolving Workplace Conflicts
342(2)
Making Effective and Professional Oral Presentations
344(31)
Getting Ready for an Oral Presentation
345(2)
Organizing Content for a Powerful Impact
347(4)
How the Best Speakers Build Audience Rapport
351(2)
Planning Visual Aids
353(2)
Designing an Impressive Multimedia Presentation
355(6)
Polishing Your Delivery and Following Up
361(4)
Adapting to International and Cross-Cultural Audiences
365(1)
Summing Up and Looking Forward
366(1)
Critical Thinking
366(1)
Chapter Review
367(1)
Activities and Cases
368(3)
Video Resource
Effective On-the-Job Presentations
371(1)
Grammar/Mechanics Checkup
371(1)
Grammar/Mechanics Challenge
372(1)
Communication Workshop: Collaboration
Techniques for Taking Part in Effective and Professional Team Presentations
373(2)
UNIT 6 COMMUNICATING FOR EMPLOYMENT
375
The Job Search, Resumes, and Cover Letters
376(43)
Preparing for Employment
376(7)
The Persuasive Resume
383(13)
Optimizing Your Resume for Today's Technologies
396(4)
Applying the Final Touches to Your Resume
400(3)
The Persuasive Cover Letter
403(6)
Summing Up and Looking Forward
409(1)
Critical Thinking
409(1)
Chapter Review
410(1)
Writing Improvement Cases
411(2)
Activities and Cases
413(2)
Grammar/Mechanics Checkup
415(1)
Grammar/Mechanics Challenge
416(1)
Communication Workshop: Career Skills
Network Your Way to a Job in the Hidden Market
417(2)
Employment Interviewing and Follow-Up Messages
419
Types of Employment Interviews
420(2)
Before the Interview
422(3)
On the Day of Your Interview
425(2)
During the Interview
427(8)
Closing the Interview
435(1)
After the Interview
436(3)
Other Employment Letters and Documents
439(3)
Summing Up and Looking Forward
442(1)
Critical Thinking
442(1)
Chapter Review
442(2)
Activities and Cases
444(4)
Video Resource
Sharpening Your Interview Skills
448(1)
Grammar/Mechanics Checkup---Punctuation Review
448(2)
Grammar/Mechanics Challenge
450(1)
Communication Workshop: Career Skills
Let's Talk Money: Negotiating a Salary
451
Appendix A Reference Guide to Document Formats 1(12)
Appendix B InSite Correction Symbols and Proofreading Marks 13(3)
Appendix C Documentation Formats 16
Grammar/Mechanics Handbook 1(1)
Key to Grammar/Mechanics Checkups 1(1)
Endnotes 1(1)
Index 1


Please wait while the item is added to your cart...