The Challenges Of Entrepreneurship | |
The Foundations of Entrepreneurship | |
Inside the Entrepreneurial Mind: From Ideas to Reality | |
Building The Business Plan: Beginning Considerations | |
Strategic Management and the Entrepreneur | |
Forms of Ownership and Franchising | |
Buying an Existing Business | |
Building The Business Plan: Marketing And Financial Considerations | |
Building a Powerful Marketing Plan | |
Advertising and Pricing for Profit | |
Managing Cash Flow | |
Creating a Successful Financial Plan | |
Crafting a Winning Business Plan | |
Putting The Business Plan To Work: Building A Competitive Edge | |
Sources of Funds: Debt and Equity | |
Choosing the Right Location and Layout | |
Global Aspects of Entrepreneurship: Why Go Global? | |
Leading the Growing Company and Planning for Management Succession | |
E-Commerce and the Entrepreneur | |
Index | |
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