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Essentials of Entrepreneurship and  Small Business Management,9780131440296
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Essentials of Entrepreneurship and Small Business Management

by ;
Edition:
4th
ISBN13:

9780131440296

ISBN10:
0131440292
Format:
Paperback
Pub. Date:
1/1/2005
Publisher(s):
Prentice Hall

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Table of Contents

The Challenges Of Entrepreneurship
The Foundations of Entrepreneurship
Inside the Entrepreneurial Mind: From Ideas to Reality
Building The Business Plan: Beginning Considerations
Strategic Management and the Entrepreneur
Forms of Ownership and Franchising
Buying an Existing Business
Building The Business Plan: Marketing And Financial Considerations
Building a Powerful Marketing Plan
Advertising and Pricing for Profit
Managing Cash Flow
Creating a Successful Financial Plan
Crafting a Winning Business Plan
Putting The Business Plan To Work: Building A Competitive Edge
Sources of Funds: Debt and Equity
Choosing the Right Location and Layout
Global Aspects of Entrepreneurship: Why Go Global?
Leading the Growing Company and Planning for Management Succession
E-Commerce and the Entrepreneur
Index
Table of Contents provided by Publisher. All Rights Reserved.


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