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What version or edition is this?
This is the 5th edition with a publication date of 1/1/2008.
What is included with this book?
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs.Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.
Table of Contents
|The Challenges Of Entrepreneurship|
|The Foundations of Entrepreneurship|
|Inside the Entrepreneurial Mind: From Ideas to Reality|
|Building The Business Plan: Beginning Considerations|
|Strategic Management and the Entrepreneur|
|Forms of Ownership and Franchising|
|Buying an Existing Business|
|Building The Business Plan: Marketing And Financial Considerations|
|Building a Powerful Marketing Plan|
|Advertising and Pricing for Profit|
|Managing Cash Flow|
|Creating a Successful Financial Plan|
|Crafting a Winning Business Plan|
|Putting The Business Plan To Work: Building A Competitive Edge|
|Sources of Funds: Debt and Equity|
|Choosing the Right Location and Layout|
|Global Aspects of Entrepreneurship: Why Go Global?|
|Leading the Growing Company and Planning for Management Succession|
|E-Commerce and the Entrepreneur|
|Table of Contents provided by Publisher. All Rights Reserved.|