9780132666794

Essentials of Entrepreneurship and Small Business Management

by
  • ISBN13:

    9780132666794

  • ISBN10:

    0132666790

  • Edition: 7th
  • Format: Paperback
  • Copyright: 1/3/2013
  • Publisher: PEARSON
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Summary

Intended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business.


With a practical, “hands on” approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

Table of Contents

 

I.  THE CHALLENGE OF ENTREPRENEURSHIP 

1. The Foundations of Entrepreneurship

2. Inside the Entrepreneurial Mind: From Ideas to Reality


II.  BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS

3. Designing a Competitive Business Model and Building a Solid Strategic Plan

4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan

5. Forms of Business Ownership

6. Franchising and the Entrepreneur

7. Buying an Existing Business 


III.  BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS

8. Building a Powerful Guerrilla Marketing Plan

9. E-Commerce and the Entrepreneur                                                           

10. Pricing Strategies

11. Creating a Successful Financial Plan 

12. Managing Cash Flow


IV.  PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

13. Sources of Financing: Equity and Debt

14. Choosing the Right Location and Layout

15. Global Aspects of Entrepreneurship

16. Building a New Venture Team and Planning for the Next Generation

 

Appendix: Sample Business Plan

Brief Cases

Name Index

Subject Index

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