9780132666794

Essentials of Entrepreneurship and Small Business Management

by
  • ISBN13:

    9780132666794

  • ISBN10:

    0132666790

  • Edition: 7th
  • Format: Paperback
  • Copyright: 1/3/2013
  • Publisher: PEARSON
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Supplemental Materials

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  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Intended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business.


With a practical, “hands on” approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

Table of Contents

 

I.  THE CHALLENGE OF ENTREPRENEURSHIP 

1. The Foundations of Entrepreneurship

2. Inside the Entrepreneurial Mind: From Ideas to Reality


II.  BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS

3. Designing a Competitive Business Model and Building a Solid Strategic Plan

4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan

5. Forms of Business Ownership

6. Franchising and the Entrepreneur

7. Buying an Existing Business 


III.  BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS

8. Building a Powerful Guerrilla Marketing Plan

9. E-Commerce and the Entrepreneur                                                           

10. Pricing Strategies

11. Creating a Successful Financial Plan 

12. Managing Cash Flow


IV.  PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

13. Sources of Financing: Equity and Debt

14. Choosing the Right Location and Layout

15. Global Aspects of Entrepreneurship

16. Building a New Venture Team and Planning for the Next Generation

 

Appendix: Sample Business Plan

Brief Cases

Name Index

Subject Index

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