9780133849622

Essentials of Entrepreneurship and Small Business Management

by ;
  • ISBN13:

    9780133849622

  • ISBN10:

    0133849627

  • Edition: 8th
  • Format: Paperback
  • Copyright: 12/29/2014
  • Publisher: Pearson

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $94.08
    Check/Direct Deposit: $89.60
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 10 / 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
     
     
     
    Android 2.2 +
     
    Our reader is compatible
     
     
    Kindle Fire
     
    Our reader is compatible
     
     
    Windows
    10 / 8 / 7 / Vista / XP
     
     
    Our reader is compatible
     
    Mac
     
     
     
    Our reader is compatible
List Price: $251.19 Save up to $188.39
  • Rent Book $62.80
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE
    HURRY! ONLY 2 COPIES IN STOCK AT THIS PRICE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture

Management.

 

The Foundation to Building a Successful Small Business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.

 

Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.

 

NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:

 

0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package

 

Package consists of:  

  • 0133849627 / 9780133849622 Essentials of Entrepreneurship and Small Business Management
  • 0133974200 / 9780133974201 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management

 

 

Table of Contents

Contents for Essentials of Entrepreneurship and Small Business Management , 8e

 

Section I:  The Challenge of Entrepreneurship

 

Chapter 1        The Foundations of Entrepreneurship

Chapter 2        Ethics and Social Responsibility: Doing the Right Thing

Chapter 3        Inside the Entrepreneurial Mind: From Ideas to Reality

 

Section II:  The Entrepreneurial Journey Begins

 

Chapter 4        Conducting a Feasibility Analysis and Designing a Business Model

Chapter 5        Crafting a Business Plan and Building a Solid Strategic Plan

Chapter 6        Forms of Business Ownership and Buying an Existing Business

Chapter 7        Franchising and the Entrepreneur

 

Section III:  Launching the Business

 

Chapter 8        Building a Powerful Bootstrap Marketing Plan

Chapter 9        E-commerce and the Entrepreneur

Chapter 10      Pricing and Credit Strategies

Chapter 11      Creating a Successful Financial Plan

Chapter 12      Managing Cash Flow

 

Section IV:  Putting the Business Plan to Work: Sources of Funds

 

Chapter 13      Sources of Financing: Equity and Debt

Chapter 14      Choosing the Right Location and Layout

Chapter 15      Global Aspects of Entrepreneurship

Chapter 16      Building a New Venture Team and Planning the Next Generation

Rewards Program

Write a Review