Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
What is included with this book?
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture
The Foundation to Building a Successful Small Business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.
Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.
NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:
0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package
Package consists of:
Contents for Essentials of Entrepreneurship and Small Business Management , 8e
Section I: The Challenge of Entrepreneurship
Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Ethics and Social Responsibility: Doing the Right Thing
Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality
Section II: The Entrepreneurial Journey Begins
Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model
Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan
Chapter 6 Forms of Business Ownership and Buying an Existing Business
Chapter 7 Franchising and the Entrepreneur
Section III: Launching the Business
Chapter 8 Building a Powerful Bootstrap Marketing Plan
Chapter 9 E-commerce and the Entrepreneur
Chapter 10 Pricing and Credit Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow
Section IV: Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Equity and Debt
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning the Next Generation