International business, especially the export-import trade, is no longer an option, but a necessity for today's apparel industry to grow and generate profits or just to survive in the global marketplace. The decision to export or import is best based on a company or individual entrepreneur's careful and thorough analysis of its internal and external resources and capabilities. Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy.
What You Need to Know sections begin each chapter with a list of learning objectives that establishes a foundation of important concepts explored within the chapter. This helps readers build an industry-specific vocabulary with key terms defined in context within the chapter then bolded and highlighted in the margin--plus a new appendix of industry acronyms.
Calling upon the knowledge and expertise of industry professionals and government officials as sources, the authors focus on the policies, procedures, and practices essential for success in the dynamic and expanding field of international trade.The 2nd Edition is fully updated with information on recent changes in U.S. export-import trade policies/procedures, current trade trends, and key trade relationships. Shoemack and Mink Rath expand the discussion of how to identify and enter emerging markets and increase coverage of how global trade issues--such as cultural, political, economic climates--effect the textile and apparel industries.
New to this Edition:
Quick studies of companies and entrepreneurs highlight chapter content in practice. Examples include:
-L'Oréal and MAC: Health and Beauty Aids for Africa
-Hall & Madden: Providing Customers with Bespoke Shirts at RTW Prices
-Patagonia's Support of Growth and Sustainability
Harvey R. Shoemack is an international business and marketing specialist and adjunct faculty at three Chicago-area colleges, USA. For more than 30 years, he has helped American firms access foreign markets, while also assisting international firms and organizations seeking business in the United States.
Patricia Mink Rath is a consultant in marketing education in Winnetka, Illinois, USA. Her fashion merchandising experience includes work as a retail executive in department stores in the USA. She has taught college-level courses in fashion marketing and merchandising, consumer behavior, retail buying and management for more than 30 years. Mink Rath is co-author of Marketing Fashion: A Global Perspective (Fairchild Books, 2012) and The Why of the Buy: Consumer Behavior and Fashion (Fairchild Books, 2008), among other books.
Part I: Globalization and World Trade
Chapter 1: An Overview of Global Business Today
Chapter 2: Globalization and World Trade Liberalization
Chapter 3: The U.S. Role in Global Trade
Part II: U.S. Exporting Policies and Procedures
Chapter 4: Basics of Exporting
Chapter 5: U.S. Export Controls and Procedures
Part III: Importing into the United States
Chapter 6: Basics of Importing into the United States
Chapter 7: Entering the Import Business
Chapter 8: Navigating the Maze of Import Controls
Part IV: Trade Finance
Chapter 9: Getting Paid or Paying for Exports or Imports
Chapter 10: Case Studies