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Table of Contents
|Introduction To Marketing|
|Scope and Concepts of Marketing|
|The Environment of Marketing in the Twenty-First Century|
|Marketing Ethics, Regulations, and Social Responsibility|
|Marketing Mix Strategies|
|Integrated Marketing Communications|
|Advertising, Sponsorships, and Public Relations|
|Consumer and Trade Promotions|
|Personal Selling, Databases, and Direct Marketing|
|Table of Contents provided by Publisher. All Rights Reserved.|