9780324113907

Essentials of Marketing with Student CD-ROM and InfoTrac College Edition

by ; ;
  • ISBN13:

    9780324113907

  • ISBN10:

    0324113900

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 1/8/2002
  • Publisher: South-Western College Pub
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Table of Contents

PART 1 The World of Marketing 1(104)
An Overview of Marketing
4(24)
The Marketing Environment and Marketing Ethics
28(34)
Developing a Global Vision
62(43)
PART 2 Analyzing Marketing Opportunities 105(154)
Consumer Decision Making
108(44)
Business Marketing
152(28)
Segmenting and Targeting Markets
180(32)
Decision Support Systems and Marketing Research
212(47)
PART 3 Product and Distribution Decisions 259(146)
Product and Services Concepts
262(26)
Developing and Managing Products
288(24)
Marketing Channels and Supply Chain Management
312(44)
Retailing
356(49)
PART 4 Promotion and Pricing Decisions 405(138)
Integrated Marketing Communications
408(28)
Advertising and Public Relations
436(34)
Sales Promotion and Personal Selling
470(31)
Internet Marketing
501(3)
Pricing Concepts
504(39)
Appendix: Careers in Marketing 543(2)
Glossary 545(12)
Endnotes 557(16)
Company and Organizational Index 573(10)
Subject Index 583(12)
Internet Index 595

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