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Table of Contents
|The Role and Value of Marketing Research Information|
|Marketing Research for Decision Making|
|The Marketing Research Process and Proposals|
|Designing the Marketing Research Project|
|Literature Reviews and Hypotheses|
|Secondary Data and Sources|
|Exploratory Research Designs|
|Descriptive Research Designs|
|Causal Research Designs|
|Gathering and Collecting Accurate Data|
|Sampling: Theory and Methods|
|Measurement & Scaling|
|Designing the Questionnaire|
|Data Preparation, Analysis and Reporting the Results|
|Data Analysis for Qualitative Research|
|Preparing Data for Quantitative Analysis|
|Basic Data Analysis for Quantitative Research|
|Examining Relationships in Quantitative Research|
|Reporting and Presenting Results|
|Table of Contents provided by Publisher. All Rights Reserved.|