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Table of Contents
|The Role and Value of Marketing Research Information|
|-Marketing Research for Managerial Decision Making|
|-The Marketing Research Process and Proposals|
|Designing the Marketing Research Project|
|-Secondary Data, Literature Reviews and Hypotheses|
|-Exploratory Research Designs and Data Collection Approaches|
|-Descriptive and Causal Research Designs|
|Gathering and Collecting Accurate Data|
|-Sampling: Theory and Methods|
|-Measurement and Scaling|
|-Designing the Questionnaire|
|Data Preparation, Analysis and Reporting the Results|
|-Qualitative Data Analysis|
|-Preparing Data for Quantitative Analysis|
|-Basic Data Analysis for Quantitative Research|
|-Examining Relationships in Quantitative Research|
|-Reporting and Presenting Results|
|Table of Contents provided by Publisher. All Rights Reserved.|