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Essentials of Strategic Management,9780547194325
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Essentials of Strategic Management



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Pub. Date:
South-Western College Pub
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This is the 2nd edition with a publication date of 10/13/2008.

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ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.

Table of Contents

Introduction To Strategic Management
The Strategy-Making Process
Stakeholders, the Mission, Governance, and Business Ethics
The Nature Of Competitive Advantage
External Analysis: The Identification of Opportunities and Threats
Building Competitive Advantage
Building And Sustaining Long-Run Competitive Advantage
Business-Level Strategy and Competitive Positioning
Strategy in the Global Environment
Corporate-Level Strategy and Long-Run Profitability
Strategy Implementation
Strategic Change: Implementing Strategies to Build and Develop a Company
Implementing Strategy Through Organizational Design
Cases In Strategic Management
Boeing Commercial Aircraft: Comeback?
Apple Computer
Blockbuster's Challenges in the Video Rental Industry
Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand?
3M in 2006
Philips versus Matsushita: A New Century, a New Round
Mired in Corruption--Kellogg Brown & Root in Nigeria
Table of Contents provided by Publisher. All Rights Reserved.

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