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Essentials of Strategic Management,9780547194325
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Essentials of Strategic Management

by ;
Edition:
2nd
ISBN13:

9780547194325

ISBN10:
0547194323
Format:
Paperback
Pub. Date:
10/13/2008
Publisher(s):
Cengage Learning
List Price: $220.33

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This is the 2nd edition with a publication date of 10/13/2008.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.

Table of Contents

Introduction To Strategic Management
The Strategy-Making Process
Stakeholders, the Mission, Governance, and Business Ethics
The Nature Of Competitive Advantage
External Analysis: The Identification of Opportunities and Threats
Building Competitive Advantage
Building And Sustaining Long-Run Competitive Advantage
Business-Level Strategy and Competitive Positioning
Strategy in the Global Environment
Corporate-Level Strategy and Long-Run Profitability
Strategy Implementation
Strategic Change: Implementing Strategies to Build and Develop a Company
Implementing Strategy Through Organizational Design
Cases In Strategic Management
Boeing Commercial Aircraft: Comeback?
Apple Computer
Amazon.com
Blockbuster's Challenges in the Video Rental Industry
Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand?
3M in 2006
Philips versus Matsushita: A New Century, a New Round
Mired in Corruption--Kellogg Brown & Root in Nigeria
Table of Contents provided by Publisher. All Rights Reserved.


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