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This is the 2nd edition with a publication date of 10/13/2008.
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ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
Table of Contents
|Introduction To Strategic Management|
|The Strategy-Making Process|
|Stakeholders, the Mission, Governance, and Business Ethics|
|The Nature Of Competitive Advantage|
|External Analysis: The Identification of Opportunities and Threats|
|Building Competitive Advantage|
|Building And Sustaining Long-Run Competitive Advantage|
|Business-Level Strategy and Competitive Positioning|
|Strategy in the Global Environment|
|Corporate-Level Strategy and Long-Run Profitability|
|Strategic Change: Implementing Strategies to Build and Develop a Company|
|Implementing Strategy Through Organizational Design|
|Cases In Strategic Management|
|Boeing Commercial Aircraft: Comeback?|
|Blockbuster's Challenges in the Video Rental Industry|
|Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand?|
|3M in 2006|
|Philips versus Matsushita: A New Century, a New Round|
|Mired in Corruption--Kellogg Brown & Root in Nigeria|
|Table of Contents provided by Publisher. All Rights Reserved.|