More New and Used
from Private Sellers
Only two copies
in stock at this price.
In Stock Usually Ships in 24 Hours.
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 4/4/2008.
What is included with this book?
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Essentials of Strategic Managementresponds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text. This first edition text was written with four objectives in mind: 1) Although relatively brief in length, the text would provide students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) The text would simplify the task of demonstrating student learning through course embedded assessment; 3) Like our works preceding this text, it would include especially well-written cases involving headline strategic issues; and lastly, 4) The text could serve as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Table of Contents
|Strategy, Corporate Entrepreneurship, and Leadership|
|Strategy and the Quest for Competitive Advantage|
|Leadership and the Strategic Management Process|
|Competitive Strategy and Advantage in the Marketplace|
|Factors Shaping Strategic Choices|
|Industry and Competitive Analysis|
|Analyzing a Company's Competitive Strength and Cost Structure|
|Executing the Strategy|
|Superior Strategy Execution: Another Path to Competitive Advantage|
|Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability|
|Beyond Competitive Strategy|
|Strategies for Competing in International Markets|
|Strategies for Multi-Business Corporations|
|Cases In Strategic Management|
|Costco Wholesale Corp.-Mission, Business Model, and Strategy|
|The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio|
|Competition in the Bottled Water Industry in 2006|
|Blue Nile, Inc.-World's Largest Online Diamond Retailer|
|Panera Bread Company|
|Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable?|
|Nucor Corporation-Competing Against Low Cost Foreign Imports|
|Competition in Video Game Consoles|
|Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software?|
|Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively|
|Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel|
|Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices|
|Spectrum Brands' Diversification Strategy-A Success or a Failure?|
|Sara Lee Corp.: Retrenching to a Narrower Business Base|
|Table of Contents provided by Publisher. All Rights Reserved.|