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This is the 1st edition with a publication date of 4/4/2008.
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Essentials of Strategic Managementresponds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text. This first edition text was written with four objectives in mind: 1) Although relatively brief in length, the text would provide students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) The text would simplify the task of demonstrating student learning through course embedded assessment; 3) Like our works preceding this text, it would include especially well-written cases involving headline strategic issues; and lastly, 4) The text could serve as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Table of Contents
|Strategy, Corporate Entrepreneurship, and Leadership|
|Strategy and the Quest for Competitive Advantage|
|Leadership and the Strategic Management Process|
|Competitive Strategy and Advantage in the Marketplace|
|Factors Shaping Strategic Choices|
|Industry and Competitive Analysis|
|Analyzing a Company's Competitive Strength and Cost Structure|
|Executing the Strategy|
|Superior Strategy Execution: Another Path to Competitive Advantage|
|Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability|
|Beyond Competitive Strategy|
|Strategies for Competing in International Markets|
|Strategies for Multi-Business Corporations|
|Cases In Strategic Management|
|Costco Wholesale Corp.-Mission, Business Model, and Strategy|
|The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio|
|Competition in the Bottled Water Industry in 2006|
|Blue Nile, Inc.-World's Largest Online Diamond Retailer|
|Panera Bread Company|
|Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable?|
|Nucor Corporation-Competing Against Low Cost Foreign Imports|
|Competition in Video Game Consoles|
|Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software?|
|Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively|
|Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel|
|Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices|
|Spectrum Brands' Diversification Strategy-A Success or a Failure?|
|Sara Lee Corp.: Retrenching to a Narrower Business Base|
|Table of Contents provided by Publisher. All Rights Reserved.|