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Essentials of Strategic Management: The Quest for Competitive Advantage,9780073530307
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Essentials of Strategic Management: The Quest for Competitive Advantage

by ;
Edition:
1st
ISBN13:

9780073530307

ISBN10:
0073530301
Format:
Paperback
Pub. Date:
4/4/2008
Publisher(s):
McGraw-Hill/Irwin
List Price: $140.95

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This is the 1st edition with a publication date of 4/4/2008.
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Summary

Essentials of Strategic Managementresponds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text. This first edition text was written with four objectives in mind: 1) Although relatively brief in length, the text would provide students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) The text would simplify the task of demonstrating student learning through course embedded assessment; 3) Like our works preceding this text, it would include especially well-written cases involving headline strategic issues; and lastly, 4) The text could serve as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Table of Contents

Strategy, Corporate Entrepreneurship, and Leadership
Strategy and the Quest for Competitive Advantage
Leadership and the Strategic Management Process
Competitive Strategy and Advantage in the Marketplace
Factors Shaping Strategic Choices
Industry and Competitive Analysis
Analyzing a Company's Competitive Strength and Cost Structure
Executing the Strategy
Superior Strategy Execution: Another Path to Competitive Advantage
Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability
Beyond Competitive Strategy
Strategies for Competing in International Markets
Strategies for Multi-Business Corporations
Cases In Strategic Management
Costco Wholesale Corp.-Mission, Business Model, and Strategy
The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio
Competition in the Bottled Water Industry in 2006
Blue Nile, Inc.-World's Largest Online Diamond Retailer
Panera Bread Company
Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable?
Nucor Corporation-Competing Against Low Cost Foreign Imports
Competition in Video Game Consoles
Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software?
Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively
Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel
Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices
Spectrum Brands' Diversification Strategy-A Success or a Failure?
Sara Lee Corp.: Retrenching to a Narrower Business Base
Table of Contents provided by Publisher. All Rights Reserved.


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