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Essentials of Strategic Management : The Quest for Competitive Advantage,9780078137143

Essentials of Strategic Management : The Quest for Competitive Advantage

by ;
Edition:
2nd
ISBN13:

9780078137143

ISBN10:
0078137144
Format:
Paperback
Pub. Date:
1/7/2010
Publisher(s):
McGraw-Hill/Irwin
List Price: $194.06

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Customer Reviews

Excellent Book for All Leaders  May 11, 2011
by


This textbook should be required reading for all who are interested in strategic management, organizational change, and the future of business and industry. Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.
I rate the seller 5 stars and I plan to buy from ecampus again in the future.






Essentials of Strategic Management : The Quest for Competitive Advantage: 5 out of 5 stars based on 1 user reviews.

Summary

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text thatís robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:

1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools

2) It simplifies the task of demonstrating student learning through course embedded assessment

3) The concepts are supported by contemporary, well-written cases involving headline strategic issues

4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Table of Contents

Strategy, Corporate Entrepreneurship, and Leadership
Strategy and the Quest for Competitive Advantage
Leadership and the Strategic Management Process
Evaluating a Company’s External Environment
Factors Shaping Strategic Choices
Internal Situation Analysis: Evaluating a Company’s Resources, Cost Position, and Competitive Strength
The Five Generic Competitive Strategies
Executing the Strategy
Supplementing the Chosen Competitive Strategy— Other Important Business Strategy Choices
Strategies for Competing in International Markets
Beyond Competitive Strategy
Strategies for Multibusiness Corporations
Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability
Superior Strategy Execution—Another Path to Competitive Advantage
Cases in Strategic Management
Mystic Monk Coffee
Whole Foods Market in 2008: Vision, Core Values, and Strategy
Competition in the Golf Equipment Industry in 2009
Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership
Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?
Apple Inc. in 2009
Nintendo’s Strategy in 2009: The Ongoing Battle with Microsoft and Sony
Google’s Strategy in 2009 380
SkyWest, Inc. and the Regional Airline Industry in 2009
Corporate Strategy in Multibusiness Companies
PepsiCo’s Diversification Strategy in 2008
Adidas in 2009: Has Corporate Restructuring Increased Shareholder Value?
Implementing and Executing Strategy
Robin Hood
Wal-Mart Stores Inc. in 2008: Management’s Initiative to Transform the Company and Curtail Wal-Mart Bashing
Southwest Airlines in 2008: Culture, Values, and Operating Practices
Business Ethics and Social Responsibility
Countrywide Financial Corporation and the Subprime Mortgage Debacle
Table of Contents provided by Publisher. All Rights Reserved.


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