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9780230358553

Ethics in Marketing and Communications Towards a Global Perspective

by
  • ISBN13:

    9780230358553

  • ISBN10:

    0230358551

  • Format: Hardcover
  • Copyright: 2012-01-15
  • Publisher: Palgrave Macmillan
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Supplemental Materials

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Summary

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. It covers a variety of countries and focuses on both the enterprise and the consumer. It is an excellent text for classroom discussions as well as a reference for other researchers.

Author Biography

Mary M. Mckinley is Professor of Sustainable Development at ESCEM. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organisational communications, marketing ethics and sustainable development.

Table of Contents

List of Figures and Tablesp. vi
Author Biographiesp. vii
Forewordp. ix
Acknowledgementsp. xi
Marketing communications and ethicsp. 1
Responsible communications agencies: key success factorsp. 18
How Web 2.0 will save CSRp. 37
Ethical dilemmas in customer relationship managementp. 51
Brand communication and ethics in search of a soulp. 68
Is advertising targeting vulnerable consumers in china?p. 81
The ethical paradoxes of tourismp. 97
Marketing ethical bankingp. 109
Indexp. 123
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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