What is included with this book?
List of Figures and Tables | p. vi |
Author Biographies | p. vii |
Foreword | p. ix |
Acknowledgements | p. xi |
Marketing communications and ethics | p. 1 |
Responsible communications agencies: key success factors | p. 18 |
How Web 2.0 will save CSR | p. 37 |
Ethical dilemmas in customer relationship management | p. 51 |
Brand communication and ethics in search of a soul | p. 68 |
Is advertising targeting vulnerable consumers in china? | p. 81 |
The ethical paradoxes of tourism | p. 97 |
Marketing ethical banking | p. 109 |
Index | p. 123 |
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