9780415783521

Ethics in Marketing: International Cases and Perspectives

by ;
  • ISBN13:

    9780415783521

  • ISBN10:

    0415783526

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 3/2/2012
  • Publisher: Routledge
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Summary

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. This new edition of Marketing Ethicsfocuses on cases of varying lengths that deal with issues such as sales, advertising, power in the channel of distribution, and green marketing. A hallmark of the new edition is the international dimension of the case studies, with Europe, North America, China, India and South America all represented. The introductory chapter provides students with the background necessary to engage in ethical reasoning. This unique textbook provides students with an international understanding of marketing ethics and can be used as core reading or as a supplement.

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