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Ethics in Marketing : International Cases and Perspectives

by ;
Edition:
1st
ISBN13:

9780415783521

ISBN10:
0415783526
Format:
Nonspecific Binding
Pub. Date:
3/2/2012
Publisher(s):
Routledge
List Price: $58.95

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This is the 1st edition with a publication date of 3/2/2012.
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Summary

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. This new edition of Marketing Ethicsfocuses on cases of varying lengths that deal with issues such as sales, advertising, power in the channel of distribution, and green marketing. A hallmark of the new edition is the international dimension of the case studies, with Europe, North America, China, India and South America all represented. The introductory chapter provides students with the background necessary to engage in ethical reasoning. This unique textbook provides students with an international understanding of marketing ethics and can be used as core reading or as a supplement.


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