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European governments are gradually ceding control of national media to international organizations such as the EU. In light of this trend, European Media Governanceinvestigates how the print, broadcast, film, and advertising industries lobby in Brussels. Contributors examine the work of the European Commission and the European Consumers' Association as well as the roles played in media governance by such organizations as the Federation of European Film Directors. Offering a detailed analysis of media-related debates that will affect Europeans for decades to come, this volume is an essential read for media professionals and scholars.