The Everything Guide to Fundraising Book

by Genn, Adina

• ISBN13: 9781598698237
• ISBN10: 1598698230
• Format: Paperback
• Copyright: 2009-01-17
• Publisher: Adams Media Corp

Summary

Your mission is to raise money. The only question is: What is the best way to do it? The Everything Guide to Fundraising is full of practical, useful, and effective ways to identify donors, raise awareness about your cause, and get contributions. This indispensable guide is full of tested techniques for finding new donors and managing all sorts of contributions, from monetary gifts to donated items.

Author Biography

Adina Genn is an award-winning journalist, book author, and fundraiser

Table of Contents

Top Ten Fundraising Tips You Will Learn from This Book	p. x
Introduction	p. xi
Fundraising Basics	p. 1
Why Have a Fundraiser?	p. 2
Setting a Goal	p. 3
Targeting an Audience	p. 4
Rallying Some Troops	p. 6
Formulating a Plan	p. 7
Honing and Presenting Your Plan	p. 10
Selecting the Fundraiser for You	p. 13
Group Dynamics	p. 14
Establishing a Time Frame	p. 16
Costs to Consider	p. 17
Resources	p. 18
Quality and Customer Service	p. 20
Fundraising Options	p. 21
Getting Started	p. 29
Selecting or Electing a Leader	p. 30
Who Is On Board?	p. 33
Evaluating Your Personnel	p. 34
The Board Members	p. 37
The First Meetings	p. 38
Motivation	p. 41
Fundraising Consultants	p. 44
Where and When? The Details of Your Fundraiser	p. 47
Location Selection	p. 48
The "Right" Date	p. 50
Organizing and Record Keeping	p. 51
Setting up a Schedule	p. 52
Tracking Your Progress	p. 54
Contingency Plans	p. 55
Inviting Special Guests	p. 57
Staging Repeat Performances	p. 59
Organizing the Troops	p. 61
Setting Guidelines	p. 62
Finding Volunteers	p. 63
Training Tips	p. 66
Creating Schedules	p. 67
Working by Committee	p. 68
Showing Appreciation to Volunteers	p. 70
Hiring Professionals	p. 71
The Big Bucks	p. 73
Assessing Your Costs	p. 74
Budgeting Expenses	p. 75
Finding Sources of Funding	p. 77
Individual Contributors	p. 80
Alternative Ways of Fundraising	p. 81
Foundations	p. 82
Corporations	p. 83
Other Major Donors	p. 84
Tapping Your Sources	p. 85
Giving Something Back	p. 88
Honing Your Skills for Effective Fundraising	p. 89
Fancy Phone Techniques	p. 90
Direct Mail Campaigns	p. 92
Fundraising Letters	p. 95
Test Marketing	p. 96
Building Your Web Presence	p. 97
Public Speaking	p. 100
Annual Campaigns	p. 101
A Public Relations Primer	p. 102
A Lesson in Ethics	p. 107
Establishing a Code of Conduct	p. 108
Taking Gifts	p. 110
Conflicts of Interest	p. 111
Selling Mailing Lists	p. 111
Credibility	p. 115
Activities to Avoid	p. 116
Communication Tools and Practices	p. 119
Your Communication Infrastructure	p. 120
Knowing Who to Contact	p. 121
An Intranet Site	p. 122
Information Storage	p. 123
Using a Website for Your Fundraiser	p. 127
E-Fundraising	p. 130
Spreading the Word	p. 135
Internal Publicity	p. 136
Defining Your Advertising Needs	p. 138
Radio	p. 139
The Internet and E-Mail	p. 140
Online Newsletters	p. 141
The Print Media	p. 142
Signs, Flyers, and Posters	p. 143
Promotional Activities	p. 145
Cause Marketing	p. 147
Printing	p. 148
Visual Effects	p. 150
Corporate Fundraising	p. 153
The Role of Corporations in Fundraising	p. 154
Approaching Corporations	p. 157
Developing Partnerships	p. 161
Employee Donations	p. 163
The United Way	p. 164
Community Fundraising	p. 167
Involving the Whole Community	p. 168
Establishing a Nucleus	p. 168
Making Things Happen	p. 171
Working with Your Community Board	p. 172
Finding Local Sponsors	p. 173
Laws and Ordinances	p. 175
Promoting Locally	p. 176
Becoming Established in the Community	p. 177
Social Networking	p. 179
Giving Circles	p. 180
Grassroots Fundraising	p. 183
Small-Scale Efforts, Big Results	p. 184
Brainstorming	p. 184
Dividing Responsibilities	p. 185
How Much Should You Do?	p. 186
Maintaining Focus	p. 188
Credibility	p. 189
Your Secret Weapon: The Warm Fuzzies	p. 190
Fundraising with Kids and Teens	p. 193
Getting Kids Started	p. 194
Teaching Kids the Ropes	p. 196
Kid-Friendly Possibilities	p. 198
School Fundraisers	p. 200
Selecting a Fundraising Company	p. 201
Rewarding a Job Well Done	p. 204
Political Fundraising	p. 207
The Campaign Fundraising Plan	p. 208
The Donor List	p. 210
Legal Issues	p. 212
The Internet	p. 214
The Fundraising Letter	p. 215
The House Party	p. 216
Personal Appearances	p. 217
Odds and Ends	p. 219
The Art of Collecting Money	p. 220
Ordering from Vendors	p. 221
Shipping	p. 223
Utilizing all Available Resources	p. 224
Mergers and Partnerships	p. 225
Babysitting and Child Care	p. 226
Security Concerns	p. 227
All about Grants	p. 229
Finding Grants	p. 230
The Application Process	p. 234
Timing and Follow Up	p. 238
Corporate Grants	p. 239
Federal Grants	p. 240
Grant Writing 101	p. 243
Overview of a Proposal	p. 244
The Project Summary	p. 245
About Your Organization	p. 245
The Problem Statement	p. 246
Goals and Objectives	p. 246
Your Plan of Action	p. 247
Evaluating the Program	p. 248
Your Budget	p. 248
In the End	p. 250
Sample Grant Application	p. 250
Taxes and Accounting	p. 257
Your Tax Status	p. 258
Donor Contributions	p. 260
Filing with the IRS	p. 262
Bookkeeping Practices	p. 263
Reviewing Your Financial Picture	p. 266
Financial Accountability	p. 268
Measuring Success	p. 271
Evaluating Your Efforts	p. 272
Evaluation Standards	p. 274
Common Evaluation Errors	p. 276
Making Improvements	p. 277
Lasting Effects	p. 279
Wrapping Up and Moving On	p. 280
Saying Thank You	p. 282
Fundraising Resources	p. 283
PBS: Forty Years of Successful Fundraising	p. 295
Index	p. 301
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