9780071412964

Evolution Not Revolution : Aligning Corporate Technology with Corporate Strategy to Increase Market Valuation

by
  • ISBN13:

    9780071412964

  • ISBN10:

    0071412964

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2003-02-01
  • Publisher: MCG (Manual)
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

John R. Logan, the visionary founder of the Aberdeen Group consulting firm, has launched a call to arms for executives and managers with Evolution Not Revolution. In this book, Logan challenges executives and managers to use IT as a powerful tool to create and execute superior strategies that will help develop: Marketing skills for strengthening existing customer bonds and finding new customers Financial skills to pursue beneficial changes Information systems management skills to organize a flexible, expandable info systems structure

Author Biography

John R. Logan is founder and CEO of the Aberdeen Group and consults to Fortune 500 companies. He speaks at such venues as the MIT Leaders Forum and Gillette's Global Information Executive's Annual Meeting.

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