9780137784325

Excellence in Business Communication

by ;
  • ISBN13:

    9780137784325

  • ISBN10:

    0137784325

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 6/1/1999
  • Publisher: Pearson College Div
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Summary

For introductory Business Communications courses. This text presents the dynamics of business communication in a fascinating way, powerfully stimulating and motivating students. The lively and conversational writing-style takes students inside leading companies to learn the basic principles of business communication, to understand important communication issues, and to profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication and to develop and refine their own skills.

Table of Contents

Foundations Of Business Communication
Communicating Successfully in an Organization
Understanding Business Communication
Communicating Interculturally
Communicating Through Technology
The Writing Process
Planning Business Messages
Composing Business Messages
Revising Business Messages
Letters, Memos, And Other Brief Messages
Writing Direct Requests
Writing Routine, Good-News, and Goodwill Messages
Writing Bad-News Messages
Writing Persuasive Messages
Reports And Proposals
Writing Short Reports
Planning Long Reports
Completing Formal Reports and Proposals
Employment Messages
Writing Résumés and Application Letters
Interviewing for Employment and Following Up
Oral Communication
Listening, Interviewing, and Conducting Meetings
Giving Speeches and Oral Presentations
Format and Layout of Business Documents
Documentation of Reports Sources
Handbook: Fundamentals of Grammar and Usage
Correction symbols appear on the inside covers for easy reference
References
Table of Contents provided by Publisher. All Rights Reserved.

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