Excellence in Business Communication

by Thill, John V.; Bovee, Courtland L.

• ISBN13: 9780137815012
• ISBN10: 0137815018
• Edition: 4th
• Format: Paperback
• Copyright: 1998-09-01
• Publisher: Pearson College Div

Summary

For courses in Business Communication and Business Writing in the department of business. This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills.

Table of Contents

Checklists	xvi	(1)
Preface	xvii
PART I FOUNDATIONS OF BUSINESS COMMUNICATION	1	(76)
Chapter 1: COMMUNICATING SUCCESSFULLY IN AN ORGANIZATION	2	(18)
Chapter 2: UNDERSTANDING BUSINESS COMMUNICATION	20	(17)
Chapter 3: COMMUNICATING INTERCULTURALLY	37	(21)
Chapter 4: COMMUNICATING THROUGH TECHNOLOGY	58	(19)
PART II THE WRITING PROCESS	77	(74)
Chapter 5: PLANNING BUSINESS MESSAGES	78	(18)
Chapter 6: COMPOSING BUSINESS MESSAGES	96	(25)
Chapter 7: REVISING BUSINESS MESSAGES	121	(30)
PART III LETTERS, MEMOS AND OTHER BRIEF MESSAGES	151	(112)
Chapter 8: WRITING DIRECT REQUESTS	152	(22)
Chapter 9: WRITING ROUTINE, GOOD-NEWS, AND GOODWILL MESSAGES	174	(30)
Chapter 10: WRITING BAD-NEWS MESSAGES	204	(27)
Chapter 11: WRITING PERSUASIVE MESSAGES	231	(32)
PART IV REPORTS AND PROPOSALS	263	(106)
Chapter 12: WRITING SHORT REPORTS	264	(29)
Chapter 13: PLANNING LONG REPORTS	293	(26)
Chapter 14: COMPLETING FORMAL REPORTS AND PROPOSALS	319	(50)
PART V EMPLOYMENT MESSAGES	369	(54)
Chapter 15: WRITING RESUMES AND APPLICATION LETTERS	370	(31)
Chapter 16: INTERVIEWING FOR EMPLOYMENT AND FOLLOWING UP	401	(22)
PART VI ORAL COMMUNICATION	423	(38)
Chapter 17: LISTENING, INTERVIEWING, AND CONDUCTING MEETINGS	424	(17)
Chapter 18: GIVING SPEECHES AND ORAL PRESENTATIONS	441	(20)
Appendix A: Format and Layout of Business Documents	461	(22)
Appendix B: Documentation of Report Sources	483	(10)
Appendix C: Fundamentals of Grammar and Usage	493	(18)
Appendix D: Correction Symbols	511
References	R-1
Acknowledgments	A-1
Organization/Company/Brand Index	I-1
Subject Index	I-4