9780137815012

Excellence in Business Communication

by ;
  • ISBN13:

    9780137815012

  • ISBN10:

    0137815018

  • Edition: 4th
  • Format: Paperback
  • Copyright: 9/1/1998
  • Publisher: Pearson College Div
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Summary

For courses in Business Communication and Business Writing in the department of business. This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills.

Table of Contents

Checklists xvi(1)
Preface xvii
PART I FOUNDATIONS OF BUSINESS COMMUNICATION 1(76)
Chapter 1: COMMUNICATING SUCCESSFULLY IN AN ORGANIZATION
2(18)
Chapter 2: UNDERSTANDING BUSINESS COMMUNICATION
20(17)
Chapter 3: COMMUNICATING INTERCULTURALLY
37(21)
Chapter 4: COMMUNICATING THROUGH TECHNOLOGY
58(19)
PART II THE WRITING PROCESS 77(74)
Chapter 5: PLANNING BUSINESS MESSAGES
78(18)
Chapter 6: COMPOSING BUSINESS MESSAGES
96(25)
Chapter 7: REVISING BUSINESS MESSAGES
121(30)
PART III LETTERS, MEMOS AND OTHER BRIEF MESSAGES 151(112)
Chapter 8: WRITING DIRECT REQUESTS
152(22)
Chapter 9: WRITING ROUTINE, GOOD-NEWS, AND GOODWILL MESSAGES
174(30)
Chapter 10: WRITING BAD-NEWS MESSAGES
204(27)
Chapter 11: WRITING PERSUASIVE MESSAGES
231(32)
PART IV REPORTS AND PROPOSALS 263(106)
Chapter 12: WRITING SHORT REPORTS
264(29)
Chapter 13: PLANNING LONG REPORTS
293(26)
Chapter 14: COMPLETING FORMAL REPORTS AND PROPOSALS
319(50)
PART V EMPLOYMENT MESSAGES 369(54)
Chapter 15: WRITING RESUMES AND APPLICATION LETTERS
370(31)
Chapter 16: INTERVIEWING FOR EMPLOYMENT AND FOLLOWING UP
401(22)
PART VI ORAL COMMUNICATION 423(38)
Chapter 17: LISTENING, INTERVIEWING, AND CONDUCTING MEETINGS
424(17)
Chapter 18: GIVING SPEECHES AND ORAL PRESENTATIONS
441(20)
Appendix A: Format and Layout of Business Documents 461(22)
Appendix B: Documentation of Report Sources 483(10)
Appendix C: Fundamentals of Grammar and Usage 493(18)
Appendix D: Correction Symbols 511
References R-1
Acknowledgments A-1
Organization/Company/Brand Index I-1
Subject Index I-4

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