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This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering "On the Job" simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.Incorporating a three-step approach to writing (planning, writing, and completing business messages),Excellence in Business Communicationcovers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).With its helpful appendices and a "Handbook of Grammar, Mechanics, and Usage," this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.
Table of Contents
|Understanding The Foundations Of Business Communication|
|Understanding Business Communication|
|Communicating in Teams and Mastering Listening and Nonverbal Communication Skills|
|The Three-Step Writing Process|
|Planning Business Messages|
|Writing Business Messages|
|Completing Business Messages|
|Letters, Memos, E-Mail, And Other Brief Messages|
|Writing Routine, Good-News, and Goodwill Messages|
|Writing Bad-News Messages|
|Writing Persuasive Messages|
|Reports And Oral Presentations|
|Planning Business Reports and Proposals|
|Writing Business Reports and Proposals|
|Completing Formal Business Reports and Proposals|
|Giving Speeches and Oral Presentations|
|Writing Resumes and Application Letters|
|Interviewing for Employment and Following Up|
|Format and Layout of Business Documents|
|Documentation of Reports Sources|
|Handbook of Grammar, Mechanics, and Usage|
|Table of Contents provided by Publisher. All Rights Reserved.|
Learn How WE Blend Text and Technology to Create a Total Teaching and Learning Solution Excellence in Business Communicationis a compelling model of today's most effective instructional techniques. Students can experience business communication firsthand through a variety of highly involving simulations, activities, and real-world examples that no other textbook matches. This textbook offers an extraordinary number of devices to simplify teaching, promote active learning, stimulate critical thinking, and develop career skills. That's why it's the most effective teaching and learning tool you'll find for a business communication course. As you'll see on the pages that follow, this text makes classes livelier, more relevant, and more enjoyable. NEW TECHNOLOGY IN THIS EDITION Integrated Approach to Technology.Students are introduced to the pervasive role of communication technology in a special four-page photo essay in Chapter 1, "Powerful Tools for Communicating Effectively" Colorful photos and informative text illustrate e-mail, instant messaging, wireless networks, web-based meetings, videoconferencing and telepresence, intranets, extranets, Internet videophones, flexible workstations, electronic wall displays, electronic presentations, corporate blogs, and online workspaces. This overview helps students quickly grasp how technology is helping businesspeople communicate effectively. "Document Makeovers."In each chapter of the book, an assignment overview directs students to the OneKey website, where interactive exercises help them apply chapter concepts to an actual business document. "Document Makeovers" offer students an appealing opportunity to refine and reinforce their writing skills in a dynamic multimedia environment. "Peak Performance Grammar and Mechanics."In each chapter, students are directed to the OneKey website to improve their skills with mechanics and specific parts of speech by using the "Peak Performance Grammar and Mechanics" module. Students can take the pretest to determine whether they have any weak areas; then they can review those areas in the module's refresher course. Students can also take a follow-up test. For an extra challenge or advanced practice, students can take the advanced test. NEW CONTENT IN THIS EDITION "Improve Your Grammar, Mechanics, an Usage"exercises. To give students additional practice in and reinforcement of English skills, each chapter includes one set of 10 exercises. These exercises help students identify specific areas of weakness so that they can overcome them by studying the "Handbook of Grammar, Mechanics, and Usage," which appears near the end of the book. Students are directed to the text's website for additional exercises that they can complete online using the "Handbook of Grammar, Mechanics, and Usage Practice Sessions." Increased Coverage of Listening and Teams.To help students strengthen their communication skills, material on listening and working in teams effectively has been expanded and updated to include the latest information. Improved coverage provides students with the foundation they'll need to gain a competitive edge in today's workplace. Increase Coverage of Business Etiquette.To obtain employment and succeed on the job, students need to understand and practice workplace etiquette in areas such as personal appearance, face-to-face interactions (smiles, handshakes, introductions, and dinner meetings), and telephone interactions (receiving calls, making calls, and using voice mail). New material on business etiquette covers all these topics and more. Business Communication Video Library.Entirely new, professionally produced videos cover topics such as ethics, technology, globalization, and intercultural communication. Each video features real-world examples and is design