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Excellence in Business Communication,9780136103769
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Excellence in Business Communication

by ;
Edition:
9th
ISBN13:

9780136103769

ISBN10:
0136103766
Format:
Paperback
Pub. Date:
1/3/2010
Publisher(s):
Prentice Hall
List Price: $186.80

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This is the 9th edition with a publication date of 1/3/2010.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Customer Reviews

A great textbook  March 20, 2011
by


I did enjoy every page of this book, although I haven't read all of them. It's more an encyclopedia, which you may use in your day-to-day business, than something you will read straight through over the weekend. The book is beautifully written, concise, and has a strong scholarly foundation. It is a guideline to learn how to communicate better. The book combines much useful information. Various examples and appendices are helpful in ordinary (but important) questions. It is a straight-to-the-point book.






Excellence in Business Communication: 5 out of 5 stars based on 1 user reviews.

Summary

Excellence in Business Communication, 9e, delivers an abundance of the most realistic model documents and tools so your students can learn by example. Achieving Success Through Effective Business Communication; Mastering Team and Interpersonal Skills; Communicating in a World of Diversity; Planning Business Messages; Writing Business Messages; Completing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Business Messages; Writing Negative Messages; Writing Persuasive Messages; Planning Reports and Proposals; Writing Reports and Proposals; Completing Reports and Proposals; Developing Oral Presentations; Building Careers and Writing Reacute;sumeacute;s; Applying and Interviewing for Employment With its helpful appendices and a "Handbook of Grammar, Mechanics, and Usage," this a must-have desk reference for anyone responsible for writing business letters, emails, memos, and reports.

Author Biography

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than

two decades, introducing millions of students to the fields of business and business communication.

Their award-winning texts are distinguished by proven pedagogical features,

extensive selections of contemporary case studies, hundreds of real-life examples, engaging

writing, thorough research, and a unique integration of print and electronic resources. Each

new edition reflects the authors’ commitment to continuous refinement and improvement,

particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San

Diego, where he has received teaching honors and was accorded that institution’s C. Allen

Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has

worked with organizations ranging from Fortune 500 multinationals to entrepreneurial

start-ups. He formerly held positions with Pacific Bell and Texaco.

Table of Contents

Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Team and Interpersonal Skills
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process

Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Business Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
Chapter 11: Planning Reports and Proposals
Chapter 12: Writing Reports and Proposals
Chapter 13: Completing Reports and Proposals
Chapter 14: Developing Oral Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
Chapter 15: Building Careers and Writing Résumés
Chapter 16: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols

Video Guide

Handbook of Grammar, Mechanics, and Usage

Answer Key

References

Acknowledgments

Brand, Organization, Name, and Website Index

Subject Index



 


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