9780136157502

Excellence in Business Communication

by ;
  • ISBN13:

    9780136157502

  • ISBN10:

    0136157505

  • Edition: 8th
  • Format: Paperback
  • Copyright: 1/1/2011
  • Publisher: Pearson College Div
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List Price: $144.33

Summary

KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering "On the Job" simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills. KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters). MARKET: With its helpful appendices and a "Handbook of Grammar, Mechanics, and Usage," this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

Table of Contents

Preface
Prologue: Building a Career with Your Communication Skills
Understanding the Foundations of Business Communication
Achieving Success Through Effective Business Communication
Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
Communicating in a World of Diversity
Applying the Three-Step Writing Process
Planning Business Messages
Writing Business Messages
Completing Business Messages
Crafting Brief Messages
Crafting Messages for Electronic Media
Writing Routine and Positive Business Messages
Writing Negative Messages
Writing Persuasive Messages
Preparing Reports and Oral Presentations
Planning Reports and Proposals
Writing Reports and Proposals
Completing Reports and Proposals
Developing Oral Presentations
Writing Employment Messages and Interviewing for Jobs
Building Careers and Writing RFsumFs
Applying and Interviewing for Employment
Format and Layout of Business Documents
Documentation of Report Sources
Correction SymbolsVideo GuideHandbook of Grammar, Mechanics, and Usage
Table of Contents provided by Publisher. All Rights Reserved.

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