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Excellence in Business Communication Plus MyBCommLab with Pearson eText -- Access Card Package,9780133034073
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Excellence in Business Communication Plus MyBCommLab with Pearson eText -- Access Card Package

by ;
Edition:
10th
ISBN13:

9780133034073

ISBN10:
0133034070
Format:
Package
Pub. Date:
5/17/2012
Publisher(s):
Prentice Hall
List Price: $193.47

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This is the 10th edition with a publication date of 5/17/2012.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Learn Business Communication Skills by Example. Excellent, effective, and practical business communication skills are necessary in order to succeed in today's business world. Excellence in Business Communicationdelivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example. The tenth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while focusing on today's social media revolution and the impact it will have on readers' future careers.

Table of Contents

Part 1: Understanding the Foundations of Business Communication

Chapter 1: Achieving Success Through Effective Business Communication

Chapter 2: Mastering Team and Interpersonal Skills

Chapter 3: Communicating in a World of Diversity

Part 2: Applying the Three-Step Writing Process

Chapter 4: Planning Business Messages

Chapter 5: Writing Business Messages

Chapter 6: Completing Business Messages

Part 3: Crafting Brief Messages

Chapter 7: Crafting Messages for Electronic Media

Chapter 8: Writing Routine and Positive Business Messages

Chapter 9: Writing Negative Messages

Chapter 10: Writing Persuasive Messages

Part 4: Preparing Reports and Oral Presentations

Chapter 11: Planning Reports and Proposals

Chapter 12: Writing Reports and Proposals

Chapter 13: Completing Reports and Proposals

Chapter 14: Developing Oral Presentations

Part 5: Writing Employment Messages and Interviewing for Jobs

Chapter 15: Building Careers and Writing Résumés

Chapter 16: Applying and Interviewing for Employment



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