Excellence With an Edge: Practicing Medicine in a Competitive Environment

by Harris, Michael T., M.D.

• ISBN13: 9780984079490
• ISBN10: 0984079491
• Edition: 1st
• Format: Paperback
• Copyright: 2010-09-01
• Publisher: Fire Starter Pub

Summary

You Take Excellent Care of Your Patients. But How Well Are You Caring for Your Practice?

Table of Contents

Foreword	p. i
Introduction: My Edge (My experience)	p. v
Finding Your Edge	p. 1
Their Edge (About the competition)
Your Edge (How to use your leadership advantage)
The "Sharp" Edge-Language and Tools to Excel	p. 13
Numbers You MUST Know	p. 15
Understanding and tracking metrics for a profitable practice
Managing accounts receivable (how and why)
Being in charge
Numbers You SHOULD Know (Everyone Else Does)	p. 39
Learning key financial concepts that impact your practice
Understanding fixed and variable costs for greater profitability
Finding the ideal number of patients to see: cost, volume, and profit
So, You Want to Buy a New Toy?	p. 65
Creating a business plan to get your proposal funded
Using simple financial analysis to evaluate a potential venture
Understanding return on investment: it's about more than money
The "Smooth" Edge-The Power of Targeted Marketing and Strategic Planning	p. 81
Marketing Is Not Advertising	p. 83
Differentiating yourself from the competition
Nurturing key relationships
Using a SWOT analysis
How to Build a Practice	p. 101
Capitalizing on strategies for patients and staff; adding a junior partner
Leveraging your high-volume referrers
Exceeding your patients' expectations with quality communication
Re-evaluating your participation in insurance plans
How to Destroy a Practice in 90 Days	p. 131
Disengaging
Disappearing
Disowning
ôDisöing
Growing Loyalty	p. 143
Celebrating your staff and earning loyalty from referrers
Creating a no-tolerance culture for disruptive behavior
Caring for your patients and their families
What Excellence with an Edge Looks Like	p. 161
The Referring Physician Experience	p. 163
The Staff Experience	p. 169
The Patient Experience	p. 177
Living Excellence with an Edge	p. 191
Bibliography	p. 193
Resources	p. 195
Acknowledgments	p. 203
About the Author	p. 205
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