9781422161975

The Experience Economy

by ;
  • ISBN13:

    9781422161975

  • ISBN10:

    1422161978

  • Edition: Revised
  • Format: Paperback
  • Copyright: 7/5/2011
  • Publisher: Perseus Distribution Services

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Supplemental Materials

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Summary

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economyis now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Author Biography

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity (Harvard Business School Press, 2007).

Table of Contents

Preview to the Updated Edition: Beyond Goods and Servicesp. ix
Preview: Step Right Upp. xxiii
Welcome to the Experience Economyp. 1
Setting the Stagep. 41
The Show Must Go Onp. 65
Get Your Act Togetherp. 107
Experiencing Less Sacrificep. 123
Intermission: A Refreshing Experiencep. 145
Work Is Theatrep. 153
Performing to Formp. 181
Now Act Your Partp. 209
The Customer Is the Productp. 241
Finding Your Role in the Worldp. 271
Encore: Exit, Stage Rightp. 297
Notesp. 301
Indexp. 325
Creditsp. 353
About the Authorsp. 361
Table of Contents provided by Ingram. All Rights Reserved.

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