9780071495677

The Expert's Edge: Become the Go-To Authority People Turn to Every Time

by
  • ISBN13:

    9780071495677

  • ISBN10:

    0071495673

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2008-01-16
  • Publisher: McGraw-Hill Education
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Summary

You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the "thoughtleaders," the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!What about you?Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are youtheexpert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?The answer is Yes-if you've gotThe Expert's Edge.An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the "Five Pillars of Thoughtleading":1. Publish articles and books2. Speak regularly to groups and companies3. Inspire with "fresh" thinking4. Attract ongoing media attention5. Leverage the Internet creativelyUsed together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edgewill elevate you to an enviable status as the go-to-authority in your field.

Author Biography

Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at thoughtleading.com.

Table of Contents

Forethought: What Is the Expert's Edge?p. ix
Acknowledgmentsp. xv
Thoughtleading Today and in Days Pastp. 1
The ROI of Thoughtleading: Why Experts with an Edge Make the Most Moneyp. 17
Are Thoughtleaders Made or Born?p. 39
Gauging Your Thoughtleading Potentialp. 55
Developing Leading-Edge Ideasp. 67
The Five Pillars of Thoughtleadingp. 83
Pillar 1A: Publishing Booksp. 87
Pillar 1B: Publishing Articlesp. 117
Pillar 2: Speaking to Groups and Followersp. 137
Pillar 3: Keeping Your Edge with Fresh Thinkingp. 159
Pillar 4: Creatively Leveraging the Internetp. 183
Pillar 5: Making Vigorous Use of the Mediap. 203
Maximizing Your Expert's Edge: Sales, Relationships, and a Loyal Followingp. 221
How Thoughtleading Serves Us Allp. 241
Afterthoughtsp. 249
Indexp. 257
Table of Contents provided by Ingram. All Rights Reserved.

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