Exploiting Chaos : 150 Ways to Spark Innovation During Times of Change

by Gutsche, Jeremy

ISBN13:

9781592405077

ISBN10:

159240507X

Format:

Paperback

Pub. Date:

9/1/2009

Publisher(s):

Gotham

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Summary

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.

Author Biography

Jeremy Gutsche, MBA, CFA, is an innovation expert, host of Trend Hunter TV, one of North America's most requested keynote speakers, and the founder of TrendHunter.com, the world's largest network for trend spotting and innovation, boasting an audience of roughly 10 million monthly views. Jeremy is routinely sourced by the media, from the Economist and the Financial Times to Entertainment Tonight and FOX News. He has been described as "a new breed of trend spotter" by the Guardian, and "on the forefront of cool" by MTV.

Foreword	p. 14
A Bit of History	p. 17
Crisis creates opportunity	p. 18
You can thrive in times of loss	p. 20
Reinvent what people want	p. 22
Keep your finger on the pulse of pop culture	p. 24
Learn the game and start to play	p. 26
"It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change."	p. 28
Even the clever must adapt	p. 29
You cannot escape disruptive evolution	p. 30
Don't become a boiled frog	p. 31
Stay focused on opportunity	p. 32
Find a way to make sense of all the noise	p. 34
Accept that the world never returns to normal	p. 36
You don't need to have everything figured out	p. 37
There is comfort in chaos	p. 37
The only things slowing you down are the rules you need to break	p. 38
Small decisions can have a profound impact	p. 40
Learn to adapt: The Exploiting Chaos Framework	p. 42
Culture of Revolution	p. 45
Don't let monkeys inhibit change	p. 46
Spark a revolution	p. 49
Perspective	p. 51
Understand your perspective	p. 53
Specifically what are you trying to do?	p. 53
"Smith Corona-the best typewriter company in the world!"	p. 54
Don't be seduced by complacency	p. 56
Look beyond the failure of others	p. 57
Assume tremendous potential in rival ideas	p. 58
Explore uncertainty	p. 60
Avoid retreating to your comfort zone	p. 62
Question rational thought	p. 64
Understand the pattern of disruption	p. 65
If you're big, act small	p. 66
If you're small, act big	p. 67
Chase the right dream	p. 68
Exploit crisis to accelerate change	p. 70
Shift perspective, spark revolution	p. 72
You cannot predict the future ...	p. 74
... but you can predict scenarios and capitalize on disruption	p. 76
Visualize disaster and opportunity	p. 78
"The right questions don't change as often as the answers do"	p. 80
Experimental Failure	p. 85
A decent proportion of your creations must fail	p. 86
Be wary of your strengths; success leads to complacency	p. 88
Don't let complacency be the architecture of your downfall	p. 89
It's easy to find the peak of a hill ...	p. 90
...to find a larger hill, you have to walk through a valley	p. 91
Create a gambling fund	p. 92
Break down managerial confidence	p. 94
Don't ask, "Do you like it?" Ask, "What's wrong with it?"	p. 95
Make failure a part of every day	p. 96
Win like you're used to it, lose like you enjoy it	p. 98
Fire people for not failing	p. 99
Don't celebrate the attainment of the summit, celebrate the style of climb	p. 100
Customer Obsession	p. 103
If you want to be remembered, invoke an emotional connection ...	p. 104
If you want to engage, invoke a cultural connection	p. 107
Obsess about your customer	p. 108
Don't speak to your customers, speak with them	p. 111
Inspire customers to champion your brand	p. 112
Observe in the zone	p. 116
Get uncomfortable	p. 118
Do it yourself	p. 120
Fight the confidence that you know your customer	p. 122
Spend time in the zone	p. 124
Seek authenticity	p. 126
Intentional Destruction	p. 129
Tear apart structure	p. 130
Become leaderless	p. 132
Stop telling people what to do	p. 134
Build a creative work environment	p. 136
Act crazy* *especially if you're a senior leader	p. 138
Hire freaks	p. 140
Piss people off	p. 142
Let reason triumph over hierarchy	p. 143
Diversity thought	p. 144
Cross-pollinate your ideas	p. 145
Remove the walls that separate people and ideas	p. 146
Destroy the perks of seniority	p. 148
Encourage informality	p. 149
Celebrate that nothing is precious	p. 150
Destroy value	p. 152
Throw away your best ideas	p. 154
Laugh	p. 156
Trend Hunting	p. 159
There's no point innovating if you think you already know the answer	p. 160
Actively seek inspiration	p. 162
Develop a toolkit to filter ideas	p. 164
Awaken your inner Trend Hunter	p. 166
Popular is not cool	p. 168
Cool is unique and cutting edge	p. 169
Most importantly, cool is viral ... which is why marketers and product designers seek to attain it	p. 170
Constantly seek to be unique	p. 171
Don't ignore the fringe	p. 172
Hunt trends in 20 ways	p. 174
Group ideas into meaningful clusters	p. 178
Force yourself to re-cluster	p. 179
Case Study: Design a hip hotel	p. 180
Example of Step 1: Resetting	p. 182
Example of Step 2: Hunting	p. 182
Hotels: The cutting edge	p. 184
Hotel services: Ideas from the fringe	p. 186
Adjacent and unrelated	p. 188
Example of Step 3: Identify clusters	p. 190
Example of Step 4: Re-cluster	p. 192
Let clusters lead you to breakthrough ideas	p. 194
Adaptive Innovation	p. 197
Be methodical and stay out of communist prisons	p. 198
Use the Trend Hunter Adaptive Innovation Framework	p. 200
Step 1 Define a clear customer need	p. 202
Find the next Cherry Garcia	p. 203
Step 2 Ideate like it matters	p. 204
Prevent ideation from sucking	p. 205
Step 3 Synthesize	p. 206
Step 4 Create rapid prototypes	p. 207
Go faster	p. 208
Step 5 Test and launch	p. 210
Step 6 There is no Step 6 Repeat Step 1 instead	p. 211
Manage innovation like a stock portfolio	p. 212
Do lots, explore, gamble, and be safe	p. 214
Innovate inside the box	p. 216
Create artificial constraints	p. 218
Stay strong after a snakebite	p. 220
Don't play with the house money	p. 220
You have to play to win	p. 222
Take advantage of uncertainty	p. 223
Pursue disproportionate value	p. 224
Don't add when you can divide	p. 225
Pull weeds, grow roses	p. 226
Infectious Messaging	p. 229
When you create something that connects, your message travels faster than ever before	p. 230
Package your product like it's the best in the world	p. 232
Convey style before substance	p. 234
Screw logic, tell a story	p. 236
Let words create image	p. 238
Invent mythology	p. 239
Contextualize your message	p. 240
Articulate your mantra	p. 242
Convey everything in 7 words or less	p. 244
Know why I should choose you	p. 245
Rule #1: Relentlessly obsess about your story	p. 248
Use the Trend Hunter Title Framework: Simple, Direct, and Supercharged	p. 250
Example 1: The $5,000 Hamburger	p. 252
Example 2: The Heart Attack Grill	p. 254
Conclusion: Chaos permits you to think differently	p. 258
Let the exploitation begin ...	p. 260
Act now	p. 262
Thanks	p. 264
Want more?	p. 266
Footnotes	p. 268
Image credits	p. 271
Table of Contents provided by Ingram. All Rights Reserved.

Exploiting Chaos : 150 Ways to Spark Innovation During Times of Change

9781592405077

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Summary

Author Biography

Table of Contents