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Exploring Language with NEW MyCompLab -- Access Card Package,9780321881649
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Exploring Language with NEW MyCompLab -- Access Card Package

by
Edition:
13th
ISBN13:

9780321881649

ISBN10:
0321881648
Format:
Package
Pub. Date:
5/30/2014
Publisher(s):
Longman
List Price: $99.07
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Summary

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This market-leading language reader features thought-provoking readings that explore the various interconnections between language and American society.

Table of Contents

Chapter 1: Breaking Silences

                         

BEGINNINGS: THE EVOLUTION OF LANGUAGE

 

Visual: Tower of Babel

 

From Hand to Mouth

Michael C. Corballis

 

Language and Thought

Susanne K. Langer

 

Horton Heared A Who!

Steven Pinker

 

Visual: Gimme a Cookie (cartoon)

 

Chunking

            Ben Zimmer

 

Another Language for the Deaf

Margalit Fox

 

Visual: Signwriting

 

PERSONAL RECOLLECTIONS: COMING INTO LANGUAGE

 

Homemade Education

Malcolm X

 

A Word for Everything

Helen Keller

 

Visual: Sign Language

 

Spanish Lessons

Christine Marin

 

Chapter 2: Writers on Writing

 

THE WRITING PROCESS   

 

Writing for an Audience

Linda Flower

 

Getting Started

Anne Lamott

 

Beware the Trap of 'Bore-geous' Writing

   Ayelet Waldman

 

Writing to Change the World

Mary Pipher

 

FINDING THE RIGHT WORDS

 

The Case for Short Words

Richard Lederer

 

Saying Is Believing

Patricia T. O’Conner

 

Cliché’s Anyone?

James Isaacs

 

Visual: Writing Well (cartoon)

 

Selection, Slanting and Charged Language

Newman P. Birk and Genevieve B. Birk

 

Chapter 3: A World of Language

 

WHAT IS “AMERICAN” ENGLISH?

 

Do You Speak American?

Robert MacNeil

 

Everyone Has an Accent but Me

John Esling

 

Good English and Bad

Bill Bryson

 

Why Good English Is Good For You

            John Simon

 

Why the U.S. Needs an Official Language

Mauro E. Mujica

 

ENGLISH AS A GLOBAL LANGUAGE

 

Why a Global Language?

David Crystal

 

Visual: English and Globish (cartoon)

 

What Global Language?

Barbara Wallraff

 

English as a Global Language: A Good Thing or a Bad Thing?

            David Redfern

 

Lost in America

Douglas McGray

 

Chapter 4: Technology and Language

 

MAKING CONNECTIONS IN A MODERN WORLD

 

In the Beginning Was the Word

Christine Rosen

 

Is PowerPoint the Devil?

Julia Keller

 

Visual: The Gettysburg PowerPoint Presentation and The Making of the Gettysburg PowerPoint Presentation

Peter Norvig

 

Blogging in the Global Lunchroom

Geoffrey Nunberg

 

VIRTUALLY SPEAKING

Texting

David Crystal

 

Visual: If You Can’t Beat ‘Em . . . (cartoon)

 

r u online?: The evolving lexicon of wired teens

Kris Axtman

 

The Keypad Solution

            Ammon Shea

 

The Other Side of E-Mail

Robert Kuttner

 

Three Tweets for the Web

            Tyler Cowen

 

I Tweet, Therefore I Am

            Peggy Orenstein

 

Chapter 5: Communication Gap

 

HE SAYS, SHE SAYS

 

Women Talk Too Much

Janet Holmes

 

Sex Differences

Ronald Macaulay

 

What Language Barrier?

            Deborah Cameron

 

No Detail Is Too Small for Girls Answering a Simple Question

Tony Kornheiser

 

Visual: Men Are from Belgium, Women Are from New Brunswick (cartoon)

 

Oh, Mom. Oh, Honey

Deborah Tannen

 

Speaking Personally

            John G,Guinan

 

WHAT WE SAY AND HOW WE SAY IT

 

Nonverbal Behavior: Culture, Gender, and the Media

Teri Kwal Gamble and Michael W. Gamble

 

Small-Scale Communication

Jennifer Akin

 

The Like Virus

David Grambs

 

Some Friends and I Started Talking: Conversation and Social Change

Margaret J. Wheatley

 

Chapter 6: Censorship and Free Speech

 

BIASED LANGUAGE AND HATE SPEECH

 

Hate Speech

Robin Tolmach Lakoff

 

Bias-Free Language: Some Guidelines

Rosalie Maggio

 

The Word Police

Michiko Kakutani

 

“Nigger”: The Meaning of a Word         

Gloria Naylor

 

CENSORSHIP AND FREE SPEECH

 

Regulating Racist Speech on Campus

Charles R. Lawrence, III

 

There’s No Such Thing as Free Speech, and It’s a Good Thing Too

Stanley Fish

 

Freedom of Deplorable Speech

Tina Dupuy

 

Visual: First Amendment (cartoon)

 

Hate Speech Cannot be Tolerated

Richard Delgado

Chapter 7: Advertising and Print Media

THE LANGUAGE OF ADVERTISING

 

With These Words I Can Sell You Anything

William Lutz

 

The Language of Advertising

Charles A. O’Neill

 

Be All That You Can Be: The Company Persona and Language Alignment

Frank Luntz

 

A Brand by Any Other Name

Douglas Rushkoff

 

Visual:  Current Advertisements

 

THE FUTURE OF PRINT MEDIA

 

Out of Print

            Eric Alterman

 

Is Print Dead?

            J.A. Konrath

 

Are We Reaching Da Youth?

Danny Schechter

 

Will the Death of Newspapers Also Kill Our Freedoms?

            Frank Watson

 

Freedom of Speech and the Editorial Cartoon

Doug Marlette

 

Visual:  Editorial Cartoons   

 

Chapter 8: Political Wordplay

 

POLITICALLY SPEAKING

 

How to Detect Propaganda

Institute for Propaganda Analysis

 

Doubts About Doublespeak

William Lutz

 

Do You Speak Presidential?

Anna Marie Trester

 

Deconstructing Obama

            Richard O’Mara

 

Fighting Words: The War over Language

Jon Hooten

 

Visuals: Campaign Advertisements

 

SPEAKING OUT: LANGUAGE THAT INSPIRED CHANGE

 

Letter from Birmingham Jail

Martin Luther King

 

Inaugural Address

John F. Kennedy

 

Kennedy’s Inaugural Address: Ask Not What Happened to Oratory

Alexandra Petri

 

Aren’t I a Woman?

Sojourner Truth

 

A More Perfect Union

            Barack Obama

 

Visual: Obama Speech

 

Chapter 9: Language and the Brain

 

LANGUAGE AND THOUGHT

 

Does Language Shape How You Think?

            Guy Deutscher

 

You Say Up, I Say Yesterday

 Joan O’C. Hamilton

 

How Does Our Language Shape the Way We Think?

Lera Boroditsky

 

What’s in a Word?

            Sharon Begley

 

DIGITAL THOUGHT

 

Google Making Us Stoopid?

            Nicolas Carr

 

The Internet and How We Think: Writers Offer Their Opinions

            John Naughton

 

Your iBrain: How Technology Changes the Way We Think

Gary Small and Gigi Vorgan

 

Speaking in Tones: Music and Language Partner in the Brain

Diana Deutsch

 

Mind over Mass Media

            Steven Pinker



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