9780465090754

Fables of Abundance

by
  • ISBN13:

    9780465090754

  • ISBN10:

    0465090753

  • Format: Paperback
  • Copyright: 1995-11-02
  • Publisher: Basic Books

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Supplemental Materials

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Summary

Fables of Abundanceranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Author Biography

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.

Table of Contents

Acknowledgments xi
Introduction 1(16)
PART I THE RECONFIGURATION OF WEALTH: FROM FECUND EARTH TO EFFICIENT FACTORY
The Lyric of Plenty
17(23)
The Modernization of Magic
40(35)
The Stabilization of Sorcery
75(27)
The Disembodiment of Abundance
102(35)
PART II THE CONTAINMENT OF CARNIVAL: ADVERTISING AND AMERICAN SOCIAL VALUES FROM THE PATENT MEDICINE ERA TO THE CONSOLIDATION OF CORPORATE POWER
The Merger of Intimacy and Publicity
137(25)
The Perfectionist Project
162(34)
The New Basis of Civilization
196(39)
Trauma, Denial, Recovery
235(26)
PART III ART, TRUTH, AND HUMBUG: THE SEARCH FOR FROM AND MEANING IN A COMMODITY CIVILIZATION
The Problem of Commercial Art in a Protestant Culture
261(38)
The Courtship of Avant-Garde and Kitsch
299(46)
The Pursuit of the Real
345(34)
The Things Themselves
379(36)
Notes 415(62)
Index 477

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