The Facebook Guide to Small Business Marketing

by Ray, Ramon

• ISBN13: 9780470875209
• ISBN10: 0470875208
• Format: Paperback
• Copyright: 2013-02-04
• Publisher: Wiley

Summary

The guide for marketing a small business on FacebookThe number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook's many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook's staff Guides you through creating a profile for your business, taking advantage of Facebook's unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideasIf you have a small or local business, you can't go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

Author Biography

Ramon Ray is editor and technology evangelist for Smallbiztechnology.com and regional development director at Infusionsoft. He produces the annual Small Business Summit, Taste of Technology Series, 12 Hours of Tech, and other events, and has written thousands of articles about technology for small businesses. Ramon is a former small-business technology consultant and a much sought-after conference speaker.

Table of Contents

Introduction  xxiii

Chapter 1: Learning Facebook Basics 1

Chapter 2: Designing a Business Page 9

Chapter 3: Drawing More People to Your Page 39

Chapter 4: Making Money on Facebook 71

Chapter 5: Boosting Your Website with Facebook 107

Chapter 6: Creating Facebook Events 131

Chapter 7: Using Facebook to Generate Local Store Foot Traffic 145

Chapter 8: Catching Media Attention Using Facebook 169

Chapter 9: Leveraging Facebook as a Platform 187

Chapter 10: Creating and Using Facebook Apps 199

Chapter 11: Learning Lessons from Real Businesses 219

Appendix A: Resources 237

Glossary 243

Index 247