Facebook^® Marketing For Dummies^®

by Paul Dunay; Richard Krueger

• ISBN13: 9780470487624
• ISBN10: 0470487623
• Format: Paperback
• Copyright: 2009-11-01
• Publisher: For Dummies

Summary

Facebook Marketing For Dummies will focus on strategies, tactics and techniques, combined with real-world case studies to provide the novice to expert marketers with the knowledge he or she needs to lead their organization into the world of Facebook marketing. It fills a void in the present marketplace for reliable, responsible and ethical business and marketing practices within Facebook.Topics covered include: The basics of viral marketing Beacon, Facebook's advertising system Setting up a business profile page Hosting an event in Facebook Strategies for successful Facebook advertising campaigns Tracking your ROI Monitoring your reputation inside Facebook Creating widgets and Facebook applications

Table of Contents

Introduction

Getting Started on Facebook

Introducing Facebook Marketing

Joining the Facebook Community

Finding Your Way Around

Putting Facebook to Work

Creating a Page for Your Business

Developing a Facebook Marketing Plan

Promoting Your Page

Facing Facebook Groups

Hosting Facebook Events

Strategies for Advertising Success

Checking out Advertising Options and Strategies

Measuring Advertising Success - One Click at a Time

Buying and Selling within the Marketplace

Riding the Facebook Viral Wave

Dressing Up Your Facebook Page with Applications

Hosting Your Own Facebook Contest

Surveying the Crowd

Reaching out Further with Facebook Connect

The Part of Tens

Ten Reasons Why Your Business Needs a Facebook Page

Ten Business Etiquette Tips for Facebook

Ten Facebook Blogs for Business

Ten (Plus One) Must-Have Facebook Applications for Your Business

Web Links For Facebook Marketing

Protecting Your Identity in Facebook

Index

Table of Contents provided by Publisher. All Rights Reserved.