The Fair Trade Revolution

by Bowes, John

• ISBN13: 9780745330792
• ISBN10: 0745330797
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-01-15
• Publisher: PLUTO PRESS

Summary

Fair trade has come a long way in the last 20 years.The Fair Trade Revolutioncelebrates the movement's achievement and takes up the challenge of improving more lives through fair dealing with producers. Fair Trade is now mainstream, with large companies like Cadbury's and supermarkets such as Sainsbury's producing and stocking many fair trade products. The authors of this collection, many of whom were responsible for the initial success of Fair Trade, emphasize the importance of ensuring that farmers and other producers remain the main beneficiaries. Punchy chapters, illustrated with many real-world examples, cover all the important issues including the tensions between large and small operators, the impact of recession, environmental policy and the danger of large operators embracing Fair Trade more in word than in practice. Written by the leading lights of the Fair Trade movement, including Harriet Lamb (Executive Director of the Fairtrade Foundation) and Bruce Crowther (Establisher of the world's first Fair Trade Town) this book will inspire activists and consumers to keep making the right choices.

Author Biography

John Bowes has worked for the Co-operative Group, where he was responsible for all of their ground breaking initiatives on Fair Trade. These included being the first retailer to stock Café Direct coffee, the first to introduce an own brand Fair Trade product and the first to import Fair Trade bananas into the UK. He was also Managing Director of AgroFair UK, a pioneering Fair Trade fruit business.

Table of Contents

1. Introduction: A Brilliant Idea -  John Bowes
Part I - Producers
2. The Impact of Fair Trade - Harriet Lamb
3. Rachel's Blog - Rachel Archer
4. The Road to Freedom: Coffee in Nicaragua - Pedro Haslam & Nicholas Hoskyns
5. Blood and Bananas - Jeroen Krozen
Part II - Consumers
6. Campaigning for Justice - Joe Human & Bruce Crowther
7. A Glass and a Half Full -  David Croft & Alex Cole
8. Honesty. Openness and Social Responsibility - John Bowes
9. Banana Breakthrough - Matt North
Part III - Future Challenges
10. The Greatest Challenge - Jonathan Rosenthal
11. Tricky Waters - Tomy Mathew
12. Scale Without Compromise - Harriet Lamb
13. Extending the Scope and Raising the Bar - Robin Murray
14. Conclusion: When the Rain Stops - John Bowes