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Choosing a career in fashion? In Fashionis an introduction as dynamic as the business itself. The Second Edition of this best-selling text is completely updated to cover the latest industry trends including developments in eco and "smart" textiles and the impact of social media on fashion marketing. Students will learn about the big picture-fashion's history, cyclical nature and development and all about materials, producers and retailing. Whether the plan is to be a designer, stylist, product developer, merchandiser, buyer, manufacturer or entrepreneur, the various career paths available are woven into each chapter's structure so that students will learn how to accomplish their goals in today's fast-paced, ever-changing industry.
Elaine Stone is Professor Emerita, Fashion Institute of Technology, New York.
Table of Contents
The Changing World of Fashion The Nature of Fashion The Environment of Fashion The Movement of Fashion The Business of Fashion The Primary Level: The Materials of Fashion Textiles: Fibers and Fabrics Leather and Fur The Secondary Level: The Producers of Fashion Product Development Fashion Apparel: Women’s, Men’s, Children’s, and Teen’s Accessories The Retail Level: The Markets for Fashion Global Sourcing and Merchandising Fashion Retailing So You Want to Be in Fashion?