In Fashion

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2011-07-13
  • Publisher: Bloomsbury Academic

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Choosing a career in fashion? In Fashionis an introduction as dynamic as the business itself. The Second Edition of this best-selling text is completely updated to cover the latest industry trends including developments in eco and "smart" textiles and the impact of social media on fashion marketing. Students will learn about the big picture-fashion's history, cyclical nature and development and all about materials, producers and retailing. Whether the plan is to be a designer, stylist, product developer, merchandiser, buyer, manufacturer or entrepreneur, the various career paths available are woven into each chapter's structure so that students will learn how to accomplish their goals in today's fast-paced, ever-changing industry.

Author Biography

Elaine Stone is Professor Emerita, Fashion Institute of Technology, New York.

Table of Contents

The Changing World of Fashion
The Nature of Fashion
The Environment of Fashion
The Movement of Fashion
The Business of Fashion
The Primary Level: The Materials of Fashion
Textiles: Fibers and Fabrics
Leather and Fur
The Secondary Level: The Producers of Fashion
Product Development
Fashion Apparel: Women’s, Men’s, Children’s, and Teen’s Accessories
The Retail Level: The Markets for Fashion
Global Sourcing and Merchandising
Fashion Retailing
So You Want to Be in Fashion?

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