Fashion Entrepreneurship: Retail Business Planning, 2nd Edition,9781609011345

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Fashion Entrepreneurship: Retail Business Planning, 2nd Edition

by Michele M. Granger, Tina Sterling

Edition:

2nd

ISBN13:

9781609011345

ISBN10:

1609011341

Format:

Nonspecific Binding

Pub. Date:

9/11/2011

Publisher(s):

FAIRCHILD

Other versions by this Author

List Price: ~~$90.66~~

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This is the 2nd edition with a publication date of 9/11/2011.

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Summary

The second edition of Fashion Entrepreneurship builds on its strong focus on the retail business planfrom helping students develop the business concept, to providing them with knowledge of basic business principles, to assisting them in writing a retail business plan. Content is reorganized to bring up front the discussion of the business plan and to incorporate e-retailing throughout the text. The text's sample business, RealWomen, Inc., illustrates the concepts involved in creating a business plan and serves as a model for completing one's own plan, sequentially, as the content of the text is read and applied. In addition, the scope of the book is expanded to include interior and exterior design, visual merchandising, retail store planning and Web site planning, the role of technology, and global markets.

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