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Fashion Forward : A Guide to Fashion Forecasting,9781563679247
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Fashion Forward : A Guide to Fashion Forecasting

by
Edition:
1st
ISBN13:

9781563679247

ISBN10:
1563679248
Format:
Paperback
Pub. Date:
2/7/2012
Publisher(s):
Fairchild Books
List Price: $96.00

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Summary

Fashion Forward: A Guide to Fashion Forecasting takes a practical approach to fashion forecasting with easy-toread content and contemporary examples from today's fashion industry. Balancing theory and practice with a trendy, magazinelike layout, the book will provide an overview of fashion forecasting concepts, including trend observation, data collection, and information analysis. The text then takes students through the steps of creating an actual forecast and includes chapters on determining themes, colors, textiles, and silhouettes. A range of student examples and an emphasis on computer presentation techniques guide the student to ultimately assemble and present their own fashion forecast.

Author Biography

Chelsea Rousso teaches fashion merchandising and design at the Art Institute of Fort Lauderdale, focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing dresses and ladies sportswear.

Table of Contents

The Principles of Fashion Forecasting
Introduction to Fashion Forecasting
Brief History of Contemporary Fashion
Fashion Movement
Social and Cultural Influences
Market and Sales Research for Forecasting
Developing and Presenting a Fashion Forecast
Theme
Color
Textiles, Trims, Findings, and Materials
The Look
Creating and Presenting a Forecast
Appendix Assignment: Develop a Fashion Forecast


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