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Fashion Forward: A Guide to Fashion Forecasting takes a practical approach to fashion forecasting with easy-toread content and contemporary examples from today's fashion industry. Balancing theory and practice with a trendy, magazinelike layout, the book will provide an overview of fashion forecasting concepts, including trend observation, data collection, and information analysis. The text then takes students through the steps of creating an actual forecast and includes chapters on determining themes, colors, textiles, and silhouettes. A range of student examples and an emphasis on computer presentation techniques guide the student to ultimately assemble and present their own fashion forecast.
Chelsea Rousso teaches fashion merchandising and design at the Art Institute of Fort Lauderdale, focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing dresses and ladies sportswear.
Table of Contents
The Principles of Fashion Forecasting Introduction to Fashion Forecasting Brief History of Contemporary Fashion Fashion Movement Social and Cultural Influences Market and Sales Research for Forecasting Developing and Presenting a Fashion Forecast Theme Color Textiles, Trims, Findings, and Materials The Look Creating and Presenting a Forecast Appendix Assignment: Develop a Fashion Forecast