Forward | |
Preface | |
Acknowledgments | |
Fashion Development | p. 3 |
Consumer Demand and Fashion Marketing | p. 33 |
Fashion Change and Consumer Acceptance | p. 63 |
Fashion Research and Analysis | p. 81 |
Textile Fiber and Fabric Production | p. 99 |
Textile Product Development and Marketing | p. 125 |
Trimmings, Leather, and Fur | p. 141 |
International Fashion Centers | p. 161 |
Product and Design Development | p. 183 |
Apparel Production | p. 209 |
Accessory and Fur Manufacturing | p. 239 |
Wholesale Marketing and Distribution | p. 267 |
Retail Stores | p. 297 |
Retail Fashion Merchandising | p. 321 |
Retail Fashion Promotion | p. 347 |
Appendix: Career Guidelines | p. 367 |
Fashion Industry Terminology | p. 376 |
Index | p. 381 |
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