9780133708912

Fashion : From Concept to Consumer

by
  • ISBN13:

    9780133708912

  • ISBN10:

    0133708918

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 1/1/1996
  • Publisher: Prentice Hall Professional Technical Reference
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Table of Contents

Forward
Preface
Acknowledgments
Fashion Developmentp. 3
Consumer Demand and Fashion Marketingp. 33
Fashion Change and Consumer Acceptancep. 63
Fashion Research and Analysisp. 81
Textile Fiber and Fabric Productionp. 99
Textile Product Development and Marketingp. 125
Trimmings, Leather, and Furp. 141
International Fashion Centersp. 161
Product and Design Developmentp. 183
Apparel Productionp. 209
Accessory and Fur Manufacturingp. 239
Wholesale Marketing and Distributionp. 267
Retail Storesp. 297
Retail Fashion Merchandisingp. 321
Retail Fashion Promotionp. 347
Appendix: Career Guidelinesp. 367
Fashion Industry Terminologyp. 376
Indexp. 381
Table of Contents provided by Blackwell. All Rights Reserved.

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