9780133708912

Fashion : From Concept to Consumer

by
  • ISBN13:

    9780133708912

  • ISBN10:

    0133708918

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 1/1/1996
  • Publisher: Prentice Hall Professional Technical Reference

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $84.50 Save up to $83.50
  • Rent Book $67.60
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Table of Contents

Forward
Preface
Acknowledgments
Fashion Developmentp. 3
Consumer Demand and Fashion Marketingp. 33
Fashion Change and Consumer Acceptancep. 63
Fashion Research and Analysisp. 81
Textile Fiber and Fabric Productionp. 99
Textile Product Development and Marketingp. 125
Trimmings, Leather, and Furp. 141
International Fashion Centersp. 161
Product and Design Developmentp. 183
Apparel Productionp. 209
Accessory and Fur Manufacturingp. 239
Wholesale Marketing and Distributionp. 267
Retail Storesp. 297
Retail Fashion Merchandisingp. 321
Retail Fashion Promotionp. 347
Appendix: Career Guidelinesp. 367
Fashion Industry Terminologyp. 376
Indexp. 381
Table of Contents provided by Blackwell. All Rights Reserved.

Rewards Program

Write a Review