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Fashion : From Concept to Consumer,9780130335715
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Fashion : From Concept to Consumer

by
Edition:
7th
ISBN13:

9780130335715

ISBN10:
0130335711
Format:
Hardcover
Pub. Date:
1/1/2002
Publisher(s):
PRENTICE HALL
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Summary

For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It is a valuable tool for anyone who wants to know more about fashion and the fashion business.

Table of Contents

Foreword xix
Preface xxi
Acknowledgments xxiii
Part One The Fundamentals of Fashion 1(86)
Fashion Development
3(26)
France, the Center of Fashion
4(2)
Fashion Dictated by Royalty
4(1)
Hand Sewing by Dressmakers and Tailors
4(1)
Growth of the Couture
5(1)
Effects of the Industrial Revolution on Fashion
6(1)
Growth of the Textile Industry
6(1)
Growth of the Middle Class
6(1)
Establishment of the Business Suit
6(1)
Mass Production of Clothing
7(2)
Invention of the Sewing Machine
7(1)
Women's Fashion Reflects Social Changes
8(1)
Mass Production of Women's Separates
8(1)
Children's Fashion
9(1)
Retailing During the Nineteenth Century
9(2)
The First Department Stores
10(1)
Early Mail-Order Merchandising
11(1)
Changes Caused by Communications, Leisure, and Industry
11(2)
The First Fashion Magazines
11(1)
Growth of Leisure Activities
12(1)
Conditions in the Garment Industry
12(1)
Effects of World War I on the Status of Women and Fashion
13(1)
Women in the Workforce
13(1)
Important Trendsetting Designers
14(1)
Retail Expansion in the Early Twentieth Century
14(2)
Specialty Stores for Quality Fashion
14(1)
The Expansion of Chain Stores
15(1)
The Advent of Suburban Retail Centers
15(1)
Effects of the Depression on Fashion
16(1)
Bursting of the Credit Bubble
16(1)
Hollywood's Influence on Fashion
16(1)
Paris's Influence on International Fashion
17(1)
The Effect of World War II on Fashion
17(1)
America's Isolation from Paris Fashion
17(1)
Reactionary Postwar Fashion
18(1)
French Fashion Direction
18(1)
American Fashion Innovators
18(1)
The Youth-Directed 1960s
19(1)
London Emerges as a Leader in Youthful Fashion
19(1)
Revival of Men's Fashion
20(1)
Fashion Business Evolution
20(1)
Boutiques Set Retailing Trends
20(1)
Antifashion of the Late 1960s and 1970s
20(2)
The Ethnic Look
21(1)
Physical Fitness as Fashion
22(1)
The Women's Movement
22(1)
The Acquisitive 1980s
22(2)
Globalization
22(1)
Domestic Industry Trends
23(1)
The Value-Oriented 1990s
24(1)
Recession
24(1)
Fashion Direction
25(1)
The Twenty-First Century
25(1)
Summary
25(1)
Chapter Review
26(3)
Terms and Concepts
26(1)
Questions for Review
26(1)
Projects for Additional Learning
26(3)
Influences on Fashion Marketing and Consumer Demand
29(18)
Consumer Demand
30(1)
Consumer Groups
31(3)
Demographic Trends
31(1)
Psychographic or Life-Style Trends
32(1)
Target Marketing
33(1)
Economic Influences on Consumer Demand and Marketing
34(3)
Consumer Spending
34(1)
Purchasing Power
35(1)
Credit
35(2)
Global Influences on Marketing
37(3)
Imports
37(1)
Balance of Trade
38(1)
World Trade Organization
39(1)
Exports
40(1)
North American Free Trade Agreement
40(1)
Technological Influences on Marketing
40(3)
Communications
40(3)
Production Technology
43(1)
The Marketing Chain
43(1)
Traditional Marketing Chain
43(1)
Vertical Integration
44(1)
Manufacturer/Retailer Alliances
44(1)
Summary
44(1)
Chapter Review
45(2)
Terms and Concepts
45(1)
Questions for Review
45(1)
Projects for Additional Learning
45(2)
Fashion Change and Consumer Acceptance
47(24)
Fashion Terms
48(1)
Fashion
48(1)
Fashion Evolution
49(3)
Fashion Cycles
49(2)
Length of Cycles
51(1)
Consumer Identification with Fashion Cycles
52(3)
Consumer Groups
52(2)
Fashion Leadership in Manufacturing and Retailing
54(1)
Adoption of Fashion
55(2)
Traditional Fashion Adoption (Trickle-Down Theory)
55(1)
Reverse Adoption (Trickle-Up or Bottom-Up Theories)
56(1)
Mass Dissemination (Trickle-Across Theory)
56(1)
Motives for Consumer Buying
57(2)
Fashion Selection
57(2)
Fashion Categories
59(9)
Women's Wear
59(2)
Size Ranges
61(2)
Men's Wear
63(2)
Children's Wear
65(3)
Summary
68(1)
Chapter Review
69(2)
Terms and Concepts
69(1)
Questions for Review
69(1)
Projects for Additional Learning
69(2)
Fashion Resources
71(16)
Fashion Forecasting
72(3)
Market Research
73(1)
Evaluating the Collections
74(1)
Fashion Services and Resources
75(6)
Fashion Services
75(2)
Color Services
77(1)
Web Sites
77(1)
Video Services and Television
78(1)
Fashion Magazines and Newspapers
78(2)
Catalogs
80(1)
Design Sources
81(3)
Historic and Ethnic Costume
81(1)
The Arts
82(1)
Fabrics
83(1)
Travel and Nature
83(1)
Form Follows Function
84(1)
The Street Scene
84(1)
Awareness
84(1)
Summary
84(1)
Chapter Review
85(2)
Terms and Concepts
85(1)
Questions for Review
85(1)
Projects for Additional Learning
85(2)
Part Two The Raw Materials of Fashion 87(58)
Textile Fiber and Fabric Production
89(24)
Fibers
90(1)
Natural Fiber Production
90(4)
Natural Fiber Producers
90(1)
Cotton
91(1)
Flax
92(1)
Ramie
93(1)
Wool
93(1)
Silk
94(1)
PLA
94(1)
Manmade Fibers
94(4)
Manmade Fiber Producers
95(1)
Regenerated Cellulosic Fibers
95(1)
Synthetic Fibers
96(1)
Generic and Brand Identification
97(1)
Manmade Fiber Production
98(1)
Textile Yarn and Fabric Producers
98(2)
Textile Mills
99(1)
Converters
99(1)
Yarn Production
100(1)
Filament Yarn Processing
100(1)
Spinning Staple Fibers
100(1)
Fabric Production
100(5)
Weaving
101(1)
Knitting
102(2)
Nonwoven Fabrics
104(1)
Production Centers
104(1)
Dyeing
105(1)
Printing
106(2)
Wet Printing
106(1)
Dry Printing
107(1)
Digital Printing
107(1)
Finishing
108(1)
Physical Means of Finishing
108(1)
Chemical Means of Finishing
108(1)
Environmental Concerns
109(1)
Alternatives in Cotton Growing
109(1)
Recycled Polyester
109(1)
Alternatives in Fiber and Fabric Production and Finishing
109(1)
``Green'' Jeans
109(1)
Costs of Environmental Improvements
110(1)
Summary
110(1)
Chapter Review
110(3)
Terms and Concepts
110(1)
Questions for Review
111(1)
Projects for Additional Learning
111(2)
Textile Product Development and Marketing
113(16)
The Global Textile Market
114(1)
Imports Cause Trade Imbalance and Loss of Jobs
114(1)
Exports and Overseas Investment
114(1)
New Marketing Strategies
115(1)
Performance Fabrics
115(1)
Garment Packages
116(1)
Fiber Product Development and Marketing
116(4)
Fiber Distribution
119(1)
Fabric Product Development and Marketing
120(6)
Textile Design
120(2)
Marketing
122(1)
Fabric Markets
123(2)
Selling
125(1)
Summary
126(1)
Chapter Review
126(3)
Terms and Concepts
126(1)
Questions for Review
127(1)
Projects for Additional Learning
127(2)
Trimmings, Leather, and Fur
129(16)
TRIMS
130(9)
Threads
130(1)
Elastics
131(1)
Interfacings
132(1)
Narrow Fabrics
132(3)
Fasteners
135(3)
Belts
138(1)
Marketing
138(1)
The Leather Industry
139(2)
Leather Processing
139(1)
Environmental Concerns
140(1)
Leather Marketing
140(1)
The Fur Industry
141(2)
Fur Sources
141(1)
Fur Processing
142(1)
Marketing
142(1)
Summary
143(1)
Chapter Review
143(2)
Terms and Concepts
143(1)
Questions for Review
143(1)
Projects for Additional Learning
143(2)
Part Three The Manufacturing of Fashion 145(134)
International Fashion Centers
147(22)
Global Nature of Fashion
148(1)
Promotion and Licensing
148(1)
Business Partners
149(1)
Company Ownership
149(1)
France
149(5)
The Couture
150(1)
Parisian Couturiers
151(2)
Pret-a-Porter
153(1)
Italy
154(2)
Designers
154(2)
England, United Kingdom
156(2)
Savile Row
156(1)
Women's Apparel
157(1)
Germany
158(1)
Canada
158(2)
Montreal, Quebec
159(1)
Toronto, Ontario
159(1)
The United States
160(6)
New York
160(4)
Regional Fashion Centers
164(1)
Other Regional Centers
165(1)
Summary
166(1)
Chapter Review
166(3)
Terms and Concepts
166(1)
Questions for Review
166(1)
Projects for Additional Learning
167(2)
Product and Design Development
169(24)
Product Development
170(3)
Appealing to a Target Market
170(1)
The Product Development Team
171(1)
Merchandising
171(2)
Design Development
173(13)
Groups
174(1)
Items
175(1)
Design Elements
176(6)
Design Principles
182(3)
Sketching Ideas
185(1)
Developing a Sample Garment
186(3)
Line Selection
189(1)
Editing
189(1)
Reassessment of the Merchandise Plan
190(1)
Line Presentation
190(1)
Duplicates
190(1)
Summary
190(1)
Chapter Review
191(2)
Terms and Concepts
191(1)
Questions for Review
191(1)
Projects for Additional Learning
191(2)
Apparel Production
193(30)
Costing a Garment
194(3)
The Cost Sheet
194(2)
Wholesale Pricing
196(1)
Cost Merchandising
197(1)
Purchasing of Piece Goods
197(3)
Patternmaking
200(3)
The Production Pattern
200(1)
Grading Sizes
201(1)
Making the Marker
202(1)
Production Scheduling
203(1)
Issue Plan
203(1)
Inventory Control
203(1)
Plant Capacity
204(1)
Spreading and Cutting Procedures
204(2)
Spreading the Fabric
204(1)
Cutting Techniques
205(1)
Environmental Concerns
206(1)
Bundling
206(1)
Contracting
206(5)
Global Sourcing
207(4)
Garment Assembly
211(5)
Assembly Operations
211(2)
Computer Technology Used in Garment Assembly
213(1)
Power Sewing Machines
214(1)
Programmable Sewing Machines
215(1)
Finishing
215(1)
Production of Men's Suits
216(1)
Mass Customization
217(1)
Production of Knitwear
217(1)
Preparations for Shipping
218(2)
Dyeing and Washing
218(1)
Pressing
218(1)
Quality Control
218(1)
Labeling
219(1)
Floor-Ready Standards
220(1)
Filling Orders
220(1)
Summary
220(1)
Chapter Review
221(2)
Terms and Concepts
221(1)
Questions for Review
221(1)
Projects for Additional Learning
221(2)
Accessory and Fur Manufacturing
223(28)
Fashion Accessories
224(21)
Footwear
226(4)
Handbags
230(3)
Belts
233(1)
Gloves
234(1)
Hats
235(2)
Scarves
237(1)
Hosiery
238(2)
Jewelry
240(4)
Watches
244(1)
Fur Garment Manufacturing
245(3)
Product Development
245(1)
Industry Organization
246(1)
Production
246(1)
Marketing
247(1)
Summary
248(1)
Chapter Review
248(3)
Terms and Concepts
248(1)
Questions for Review
248(1)
Projects for Additional Learning
249(2)
Wholesale Marketing and Distribution
251(28)
International Markets
252(5)
European Collection Openings
253(4)
Domestic Markets
257(4)
New York
257(2)
National Trade Shows
259(1)
Regional Market Centers
260(1)
Distribution
261(6)
Distribution Policy
261(1)
Brand Names
262(1)
Building a Brand
262(1)
Licensing
263(1)
Joint Ventures
264(1)
Exports
264(1)
Manufacturers as Retailers
264(2)
Other Forms of Distribution
266(1)
Marketing
267(6)
Collection Shows and Market Weeks
267(1)
Publicity
267(1)
Advertising
268(4)
Associations That Promote Fashion
272(1)
Selling to Retailers
273(3)
Corporate Selling
273(1)
Sales Representatives
273(1)
Selling Incentives
274(1)
Orders
275(1)
Manufacturer-Retailer Relationships
276(1)
Summary
276(1)
Chapter Review
276(3)
Terms and Concepts
276(1)
Questions for Review
277(1)
Projects for Additional Learning
277(2)
Part Four Fashion Retailing 279(74)
Retailing
281(22)
The Retailing Picture
282(4)
Retailing's Roots in the Cities
282(1)
Shopping Centers
282(3)
Retail Bankruptcies and Consolidations
285(1)
Too Many Stores
285(1)
Rising Rents
286(1)
Retail Strategies for the 21st Century
286(2)
Value-Directed Retailing
286(1)
Service-Oriented Retailing
286(1)
Unique Merchandising
286(1)
Entertainment
287(1)
Revitalization of Downtown and Main Street Retailing
287(1)
Global Expansion
288(1)
Store-Based Retailers
288(5)
Specialty Stores
288(3)
Department Stores
291(1)
Mass Merchants
292(1)
Retail Organization
293(2)
Small Stores
293(1)
Large Stores
294(1)
Stores Within a Store
294(1)
Multiple-Unit Stores
295(1)
Types of Ownership
296(1)
Sole Proprietorships
296(1)
Partnerships
297(1)
Corporations
297(1)
Nonstore Retailing
297(3)
Mail-Order Merchants
298(1)
E-Commerce
299(1)
Television Shopping
300(1)
Summary
300(1)
Chapter Review
301(2)
Terms and Concepts
301(1)
Questions for Review
301(1)
Projects for Additional Learning
301(2)
Retail Fashion Merchandising
303(28)
Merchandising Organization
304(2)
Responsibilities of the Store Line
304(1)
Responsibilities of the Buying Line
305(1)
Fashion Merchandising Direction
306(1)
Buying Preparations
306(3)
The Merchandise Plan
306(3)
Buying
309(7)
The Buyer's Role
309(2)
Target Customers
311(1)
Micro- versus Macro-merchandising
311(1)
The Buying-Selling Cycle
311(1)
Shopping the Market
312(3)
Purchase Orders
315(1)
National Brands Versus Private Label
316(2)
Private Label
317(1)
Buying Offices
318(1)
Retail Pricing
319(1)
Receiving
320(1)
Record Keeping
321(1)
Unit Control
321(1)
Inventory Control
322(1)
Physical Inventory
322(1)
Customer Service
322(2)
Retail Sales
324(2)
Sales Training
324(1)
The Department Manager
324(1)
Selling
324(2)
Merchandising Evaluation
326(2)
Summary
328(1)
Chapter Review
328(3)
Terms and Concepts
328(1)
Questions for Review
329(1)
Projects for Additional Learning
329(2)
Retail Fashion Marketing
331(22)
Marketing
332(2)
Market Research
332(1)
Retail Target Customers
332(1)
Fashion Leadership
333(1)
The Retailer's Image
333(1)
Planning and Direction
334(1)
Visual Merchandising
335(5)
Store Planning
335(1)
Seasonal Visual Merchandising
336(1)
Windows
337(1)
Interiors
337(1)
Elements of Visual Merchandising
338(1)
Departments
339(1)
Fashion Advertising
340(7)
Kinds of Advertising
341(1)
Cooperative Advertising
341(1)
Scheduling and Planning
342(1)
Media
342(4)
The Advertising Department
346(1)
Publicity
347(1)
Special Events
348(2)
Marketing Evaluation
350(1)
Summary
350(1)
Chapter Review
350(3)
Terms and Concepts
350(1)
Questions for Review
351(1)
Projects for Additional Learning
351(2)
Appendix: Career Guidelines 353(10)
The Textile Industry
353(1)
Fiber and Fabric Development
353(1)
Production
354(1)
Marketing
354(1)
Training and Advancement
354(1)
Apparel Manufacturing
354(2)
Design and Merchandising
354(1)
Pattern-making
355(1)
Production
355(1)
Marketing
355(1)
Training and Advancement
356(1)
Retailing
356(1)
Training and Advancement
356(1)
Marketing
357(1)
Finding a Job
358(2)
Research
358(1)
Preparations for an Interview
358(1)
The Interview
359(1)
The First Job
360(1)
Preparations for a Job Interview
360(3)
Fashion Industry Terminology 363(132)
Index 495


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