Fashion From Concept to Consumer

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  • Edition: 9th
  • Format: Hardcover
  • Copyright: 9/27/2007
  • Publisher: Pearson

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Fashion: From Concept to Consumertells the entire story of how the fashion business works.It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.

Table of Contents

The Fundamentals of Fashion
Fashion Development
Consumer Demand and Fashion Marketing
Fashion Change and Consumer Acceptance
Fashion Research and Resources
The Raw Materials of Fashion
Textile Fiber and Fabric Production
Textile Product Development and Marketing
Trimmings, Leather, and Fur
Fashion Manufacturing
International Fashion
Product and Design Development
Apparel Production and Global Sourcing
Accessory and Fur Manufacturing
Wholesale Marketing and Distribution
Fashion Retailing
Retail Fashion Merchandising
Retail Fashion Marketing
Appendix: Career Guidelines Fashion Industry Terminology
Table of Contents provided by Publisher. All Rights Reserved.

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