9780131590335

Fashion From Concept to Consumer

by
  • ISBN13:

    9780131590335

  • ISBN10:

    0131590332

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 9/27/2007
  • Publisher: Pearson

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $3.61
    Check/Direct Deposit: $3.44

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Fashion: From Concept to Consumertells the entire story of how the fashion business works.It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.

Table of Contents

The Fundamentals of Fashion
Fashion Development
Consumer Demand and Fashion Marketing
Fashion Change and Consumer Acceptance
Fashion Research and Resources
The Raw Materials of Fashion
Textile Fiber and Fabric Production
Textile Product Development and Marketing
Trimmings, Leather, and Fur
Fashion Manufacturing
International Fashion
Product and Design Development
Apparel Production and Global Sourcing
Accessory and Fur Manufacturing
Wholesale Marketing and Distribution
Fashion Retailing
Retailing
Retail Fashion Merchandising
Retail Fashion Marketing
Appendix: Career Guidelines Fashion Industry Terminology
Index
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review