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This is the 9th edition with a publication date of 9/27/2007.
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Fashion: From Concept to Consumertells the entire story of how the fashion business works.It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.
Table of Contents
|The Fundamentals of Fashion|
|Consumer Demand and Fashion Marketing|
|Fashion Change and Consumer Acceptance|
|Fashion Research and Resources|
|The Raw Materials of Fashion|
|Textile Fiber and Fabric Production|
|Textile Product Development and Marketing|
|Trimmings, Leather, and Fur|
|Product and Design Development|
|Apparel Production and Global Sourcing|
|Accessory and Fur Manufacturing|
|Wholesale Marketing and Distribution|
|Retail Fashion Merchandising|
|Retail Fashion Marketing|
|Appendix: Career Guidelines Fashion Industry Terminology|
|Table of Contents provided by Publisher. All Rights Reserved.|